Social networking sites have a significant influence on the user's behaviors. Previous researches related to social media and tourism focused on social media's role that it plays in the whole process of travel. Social media usually plays an influential part in the whole process of deciding the pre-trip phase. The information associated with the tourism destinations has a substantial impact on satisfaction of the customers having access to social media. This topic is emerging, so the literature is limited in investigating the existing relationship that is between tourism and social media. This study aims to figure out how user-generated content (UGC) influence the tourist's satisfaction in the pre-trip period in Pakistan. The quantitative survey method used and through online surveys data collected from social media (Facebook) users who were the members of the Facebook tourism groups in Pakistan. The results showed that UGC has a strong influence on tourist's satisfaction in the pre-purchase period. People get satisfied with the user-generated content in pre-trip phase. The satisfaction of the consumers in the pre-purchase period of tourism plays a significant role in the tourism market. This research will help the tourism market and Users who generate content for social media in better understanding the user's behaviors in the pre-purchase period of tourism.

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The contribution of micro-businesses is essential towards economic development in Bangladesh. Micro-enterprises provide income and employment opportunities to the people, especially those with low incomes, and offered more affordable goods and services to the public. The recent outbreak of Covid-19 has severely affected the global and Bangladeshi economy. Primary victims of the Covid-19 outbreak are micro-enterprises compared to large enterprises, as they typically do not have enough financial and managerial resources to cope with a disruption that might carry on for an extended period of time. Additionally, these firms are highly dependent on their routine business transactions and a small number of customers. This article aims to assess the impact of the Covid-19 outbreak on these businesses and provide policy recommendations to reduce business losses and survive through the crisis. Covid-19 pandemics have necessitated several travel bans and restrictive measures. In Bangladesh, the country's resistance movement has the strongest impact on the small business sector. In this manner, many entrepreneurs have to suffer business loss, and reduced income as some supporting sectors such as retail and transportation cease to exist. Therefore, there remains little understanding of a global pandemic's implications on micro-entrepreneurs for business continuity and return-planning efforts. Business Continuity Plan tells the organizations how to act during disasters such as coronavirus disease-2019 (COVID-19) which organizations usually underestimate can land them in serious troubles. This study represents micro-entrepreneurs views from Narayanganj, Dhaka, in Bangladesh, about the risks and benefits of mobility as a business continuity strategy. The results of unstructured phone interviews provide insights on the business survival approach and recovery plan of micro-

There is a considerable signal from empirical studies that many factors influence firm performance. The purpose of this conceptual paper is to review the impact of one (1) important variable which is (organizational learning) on the performance of manufacturing SMEs operating in Malaysia. This conceptual paper explored the mediation role of innovation capability. The conceptual framework was developed after a systematic review of past literature. The present paper found the important influence of the study's variables on firm performance. Furthermore, the study provided some understanding of how organizational learning affects SMEs' performance in Malaysia. Organizational learning plays an important role in influencing a Manufacturing SME's firm performance. Despite that, the mediation role of innovation capability is expected to strengthen the relationship between organizational learning and firm performance. The paper emphasizes the critical value of organizational learning and innovation capability for SMEs owner/managers consideration when acting on behalf of their company; failing which the SMEs could experience poor performance. Resource-Based View (RBV) theory was used to underlie the conceptual framework. In addition, some implications of this conceptual model for theory and practice are discussed.

of (Aaker, 1997) were used to measure destination personality. However, the most noticeable dimensions of destination personality based on which human characteristics are attributed to the destination are sincerity, excitement and conviviality and researchers used these dimensions are most commonly to measure destination personality. These noticeable dimensions of destination personality sincerity and excitement were found to be two main dimensions and conviviality is newly specific to destination. Researchers, marketers, and government officials might benefit from an increased understanding of notions of destination personality and its implications in tourism, which could lead to adjustments and improvements in the branding of tourist, business, and other kinds of destinations. Hence, it is essential to emphasise that this paper is only a qualitative evaluation of the literature and therefore confined to the results of prior research in this area.