Abstract. The article examines the impact of socio-cultural needs on the formation of national identity of youth. The article presents the results of the study of socio-cultural needs characterizing national citizenship of the Russian youth: the need for preserving the traditions of society, its institutions and values; to follow the norms of morality; belonging to the country and their citizenship, language and traditions; acceptance; to protect the interests of the country and its people; feeling pride for the country; to have freedom of religion; to follow the traditions and norms of the society; to serve for the good of their homeland; for maintaining the familiar way of life; for idealism; for readiness to sacrifice oneself for the sake of others. The authors have concluded that national identity of the Russian youth is formed through awareness of uniting values, that are associated with patriotism, spiritual dimensions of culture, and the formation of personal identity. The content of civil-national identity has been revealed. It includes needs in conservation of society traditions, their institutes and values; in following moral standards; in belonging to the country and citizenship, language and traditions; in protection of the motherland and nation interests; in the necessity to be proud of the one's country.

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