In todays global scenario ecological issue is getting worse, the consumers’ are more concerned about the environmental protection, with the change in consumer buying approach in the steering of a immature lifestyle. As a consequence, firms are implementing potential ecological approaches in the green market industry. Green marketing and green product development are constructive techniques, which are applied by firms to raise competitive advantages and gain the satisfaction of consumers in order to accomplish the firm’s mission and vision.

The purpose of working women has changed throughout the creation due to economic shifts and social needs. This has resulted in a scenario in which working women have tremendous pressure to develop a career as robust as their male counterparts while nourishing active engagement in personal life. The ever-increasing workload is bringing a plaster bandage on the working women leaving them with less time for themselves. The increasing responsibilities on the personal front with the technological blessings like advanced mobile phones, notepads, etc. that keeps work life integrated with personal life also creates stress on personal and professional fronts in this knowledge age