Marketing is essential for attracting potential customers and retaining existing customers. Libraries and information centres are also increasingly entering into the foray of library marketing and public relations using all available means. The various Web 2.0 and social media tools are very convenient for the libraries to market their resources and services. The paper explains various popular social media tools and argues for their extensive use in libraries for marketing and publicity. How these social media tools can be effectively put to use in libraries for marketing its resources and services are explained by illustrating services in the KN Raj Library of Centre for Development Studies, Thiruvananthapuram.DOI: 10.14429/djlit.36.3.9810

In this Modern Era, the Major usage of social media is changing its old traditional mainstream from entertainment to the world of opportunity to work and trade. In the Emerging banking industry where customers' interaction plays a major and necessary role, Now a days, these digital communication is becoming a Predominant and strong communication channel between Customers and financial institutions. Digital Medias are considered as the most valuable tools for potential customers or clients get connected to the bank towards accessing their financial services in a most fashionable manner. Hence, the Emergence of Social Media as a major digital Platform which plays a major and replacing traditional way of getting financial services to a most modern way of accessing such financial services and its related information. In this paper, the researcher tries to portray the emerging importance of social media as a technological innovative platform which in turn plays a major role in Digital Banking and its related services. One way the researcher tries to bring the growing importance and need of these social media as innovative technological platform readily developing in banking sector where in customer could be able to access and do financial transactions in a most simpler and economical manner.

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