Purpose. To build a theoretical model for ecologization of market behavior of consumers in modern economic conditions and to determine the main types of strategic reaction of enterprises to the ecological factor of business environment. Methodology. Methods of scientific generalization were applied to formulate the conclusions of research, analysis and synthesis to determine, in particular, the structure of ecological needs and interests. Statistical and graphical analysis showed dynamics of the market of ecological goods and consumers preferences. The comparison method was used for characterizing the strategical approaches to understanding the processes of market ecologization, the ecological marketing peculiarities. Findings. Components of the process of ecologization of consumers behavior (needs for security; needs for ecological safety; ecological interests; ecologization of the market demand) are consistently identified and substantiated. Structure of needs for ecological safety and their influence are defined (providing the reproduction of natural resources; safe natural environment; safe goods). The first two groups of needs form interests in ecological conditions of management, the third one in ecological properties of goods. Factors of ecological interests were divided into two groups endogenous and exogenous. Two possible strategic management approaches (adaptive and expansionary) to respond to the ecologization of consumers behavior are highlighted. Peculiarities of positioning, segmentation, communication and pricing policy of enterprises focused on the business use of trend of ecologization of market behavior of consumers are considered. Originality. A theoretical model for ecologization of market behavior of consumers in modern conditions was created on the basis of using the system approach. There was given further development to definition of such concepts as: needs for ecological safety; ecological interests of market agents-consumers; ecologization of demand; ecological goods. Definitions of factors influencing the consumers interests in ecological properties of goods were improved due to their dividing into endogenous and exogenous groups with further structuring. Two possible practical strategic management approaches (adaptive and expansionary) to reacting to ecologization of demand were substantiated. Peculiarities of components of ecological marketing were determined. Practical value. Results of the research can be used by managers for raising the level of analytical work as to taking into account the ecological component of business environment, consumers behavior and improvement of marketing strategies of enterprises.

Purpose. To identify organizational, operation, and development peculiarities of the global value chains in the chemical industry. Methodology. Tools of analysis and synthesis, generalization and scientific abstraction were applied to classify the world economy branches in terms of indices of value chain length and its geographical distribution while determining features of global value chain organization in the context of paint and coatings sector of the chemical industry; and static, economic, and comparative analyses were applied to define and interpret amounts of the value multiplier. Findings. Global value chains in the context of the chemical industry are studied. It has been identified that they are of more pronounced regional nature; moreover, their development is based upon a principle of approximation to a consumer. Distribution of the value within such chains is of dispersed nature; in addition, they differ in high length. The global value chains are analysed at the level of certain companies in paint and coatings sector of the chemical industry. Such chains are referred to a producer-driven type. It has been defined that they are characterized by heavy expenses associated with R&D as well as composition of paints and other coatings. The majority of production activities, implemented throughout the world, are performed by industrial manufacturers. It has been defined that the chains are developed generally as horizontally integrated structures. The major players in the paint and coatings market actively put into practice merger and acquisition strategies to extend supply chains and increase regional share. Computation of value multiplier helped prove that vertically integrated companies can generate greater value to compare with the companies which function and grow following the principles of horizontal integration. Originality. The paper substantiates scientific methodological approach to the analysis of the global value chains in the context of chemical industry which made it possible to single out characteristic features of their organization and functioning. Practical value. Determination of peculiarities of organizing the global value chains helps select possible management methods and tools which will make it possible to improve their functioning efficiency as well as their future progress potentials.

The purpose of this study is to examine the features of the acquisition of valuebased competencies for effective management of training of specialists. Higher education institutions are tasked with implementing educational programs that allow to achieve the set goals and form the necessary competencies to provide quality training of specialists. An analysis of recent research and publications has shown that the use of the competency approach in higher education institutions has become possible owing to the new standards approved by the Ministry of Education and Science. Methodology: General scientific and special methods of system-structural analysis and synthesis, frequency analysis, quantitative distribution, grouping were used in the research process. Competencies which the applicants for higher education are supposed to acquire after mastering the educational and professional programs were analyzed in each specialty. The research findings show that the main components of professional education are 11 core competencies, which account for 35% of all competencies studied and form 68% of universal skills in all specialties, while 22 competencies are unique to educational and professional programs and provide performing professional functions by type of activity. It has been found that in the specialties of natural sciences, engineering and information technologies, the main emphasis is placed on the acquisition of purely professional competencies, while in humanities, economic, managerial and law specialties, professional competencies are supplemented with intercultural and social competencies. The grouping of competencies according to the opportunity to obtain learning outcomes has been given, the understanding of the grouping allows to provide effective management of quality training of specialists.

The purpose of the article is to substantiate the relevance of forming an effective partnership between business and public organizations to ensure sustainable development, using the concept of social responsibility (CSR) as a key competence. The competencies of modern companies allow shaping the strategic development of an enterprise as an open system, taking into account the impact of environmental, social and economic factors in compliance with the concept of social responsibility, which positively affects consumer loyalty, corporate reputation, satisfaction and trust of business partners, ensures the implementation of a sustainable development strategy. The study used general scientific and special methods of system-structural analysis and synthesis to determine the relationship between sustainable development, sustainable development strategy, social responsibility and CSR; method of comparison – to determine the motives of business in CSR and the factors that contribute to the attractiveness of public organizations (POs) in relation to business expectations; and systematization method – to determine the benefits that business receives from cooperation with POs. Based on the results of the literature review, the author distinguishes the levels of social responsibility (personal, enterprise, public, national, global); goals and objectives of corporate social responsibility and its relationship with the sustainable development strategy. It is found that the highest level of CSR is charitable activity. The research has shown the feasibility and necessity of partnership between business and public organizations. When selecting partners for cooperation in the implementation of socially important initiatives, it is advisable to rely on the research of the ESG transparency index of Ukrainian companies and choose partners with a higher level of information disclosure according to the criteria of «CSR Policy» and «Integration of Sustainable Development Goals into the CSR strategy/company goals (commitments)». Partnership cooperation between business and public organizations helps to speed up the decision-making process and gives more confidence that their support will be used properly. Prospects for further research include assessing the effectiveness of the implementation of the enterprise’s CSR strategy and adapting the use of ecological, social and governance (ESG) sustainability assessment indicators to the conditions of Ukraine.