We present a novel Locality-Sensitive Hashing scheme for the Approximate Nearest Neighbor Problem under ÐÔ norm, based on Ô-stable distributions.Our scheme improves the running time of the earlier algorithm for the case of the о norm. It also yields the first known provably efficient approximate NN algorithm for the case Ô ½. We alsoshow that the algorithm finds the exact near neigbhor in Ç´ÐÓ Òµ time for data satisfying certain "bounded growth" condition. Unlike earlier schemes, our LSH scheme works directly on points in the Euclidean space without embeddings. Consequently, the resulting query time bound is free of large factors and is simple and easy to implement. Our experiments (on synthetic data sets) show that the our data structure is up to 40 times faster than -tree.

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We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study revenue maximization, arguably, a more natural objective. In our model, a buyer's decision to buy an item is influenced by the set of other buyers that own the item and the price at which the item is offered.We focus on algorithmic question of finding revenue maximizing marketing strategies. When the buyers are completely symmetric, we can find the optimal marketing strategy in polynomial time. In the general case, motivated by hardness results, we investigate approximation algorithms for this problem. We identify a family of strategies called influence-and-exploit strategies that are based on the following idea: Initially influence the population by giving the item for free to carefully a chosen set of buyers. Then extract revenue from the remaining buyers using a 'greedy' pricing strategy. We first argue why such strategies are reasonable and then show how to use recently developed set-function maximization techniques to find the right set of buyers to influence.

We study the online stochastic bipartite matching problem, in a form motivated by display ad allocation on the Internet. In the online, but adversarial case, the celebrated result of Karp, Vazirani and Vazirani gives an approximation ratio of 1 − 1 e ≃ 0.632, a very familiar bound that holds for many online problems; further, the bound is tight in this case. In the online, stochastic case when nodes are drawn repeatedly from a known distribution, the greedy algorithm matches this approximation ratio, but still, no algorithm is known that beats the 1 − 1 e bound. Our main result is a 0.67-approximation online algorithm for stochastic bipartite matching, breaking this 1− 1 e barrier. Furthermore, we show that no online algorithm can produce a 1−ǫ approximation for an arbitrarily small ǫ for this problem.Our algorithms are based on computing an optimal offline solution to the expected instance, and using this solution as a guideline in the process of online allocation. We employ a novel application of the idea of the power of two choices from load balancing: we compute two disjoint solutions to the expected instance, and use both of them in the online algorithm in a prescribed preference order. To identify these two disjoint solutions, we solve a max flow problem in a boosted flow graph, and then carefully decompose this maximum flow to two edge-disjoint (near-)matchings. In addition to guiding the online decision making, these two offline solutions are used to characterize an upper bound for the optimum in any scenario. This is done by identifying a cut whose value we can bound under the arrival distribution.At the end, we discuss extensions of our results to more general bipartite allocations that are important in a display ad application.

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