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Psychological and behavioral evidence suggests that home sports activity reduces negative moods and anxiety during lockdown days of COVID-19. Low-cost, nonintrusive, and privacy-preserving smart virtual-coach Table Tennis training assistance could help to stay active and healthy at home. In this paper, a study was performed to develop a Forehand stroke’ performance evaluation system as the second principal component of the virtual-coach Table Tennis shadow-play training system. This study was conducted to show the effectiveness of the proposed LSTM model, compared with 2DCNN and RBF-SVR time-series analysis and machine learning methods, in evaluating the Table Tennis Forehand shadow-play sensory data provided by the authors. The data was generated, comprising 16 players’ Forehand strokes racket’s movement and orientation measurements; besides, the strokes’ evaluation scores were assigned by the three coaches. The authors investigated the ML models’ behaviors changed by the hyperparameters values. The experimental results of the weighted average of RMSE revealed that the modified LSTM models achieved 33.79% and 4.24% estimation error lower than 2DCNN and RBF-SVR, respectively. However, the R ¯ 2 results show that all nonlinear regression models are fit enough on the observed data. The modified LSTM is the most powerful regression method among all the three Forehand types in the current study.

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Objetivo do estudo: Apesar da existência de oportunidades de desenvolvimento de marcas dos atletas, em esportes menos populares os atletas encontram dificuldades neste tema. Portanto, o presente estudo teve como objetivo contribuir com a literatura existente sobre a marca do atleta, fornecendo uma compreensão melhor e holística da marca do atleta em esportes menos populares.Metodologia: Empregamos a abordagem triádica que envolveu três partes interessadas: Atleta, fãs e mídia, para explorar fatores importantes nas estratégias de marca do atleta em esportes menos populares..Originalidade/Relevância: Há menos foco no esporte menos popular e na marca de seus stakeholders. Com o crescente interesse dos fãs por esportes menos populares e seus atletas estão ganhando mais atenção do que nunca. Assim, o estudo optou por discutir um fenômeno ignorado no contexto da marca do atleta.Principais resultados: Os resultados identificaram quatro temas principais e oito subtemas associados com base nas entrevistas e na análise de conteúdo da mídia. Esses principais e subtemas incluem (1) desempenho (sucesso esportivo, nível de competição), (2) pessoal / privado (características fora do esporte, gerenciamento de imagem), (3) negócios / marketing (promoção de atleta, produtos mercadológicos) e (4) fator contextual (natureza esportiva, proximidade).Contribuições teóricas/metodológicas: o estudo atual contribuiu na literatura existente sobre a marca do atleta por meio do foco em um atleta importante de um esporte menos popular.

Appropriate branding needs to attract the right people and invest time, money, experience, knowledge, and commitment of international organizations to create powerful and influential university brand. Acceptance the branding principles makes strategic approach focused the introducing of a university. Branding should be strategy-centered framework for coordination and integration messages and experiences of the university brand. Among the factors which is influencing the strategy formulation process, the amount of funding available, stage of development, market complexity, the complexity of the economic infrastructure and the perception in key markets. On the other hand, each place has its own dynamics in which products, politics, history, attitudes, and practices of the location will appear.