International studies are dealing with the promotion of sustainable food systems more frequently. Additionally, places of purchase and sharing in the choice of food to be consumed have become a network system for families. The aim of this work is to analyse the preferences of Swedish consumers for local/artisanal cheeses and the purchase motivations that guide their choices. We also studied the role played by consumers’ favourite shopping locations (retail store, hypermarket, city market, supply chain). On the one hand, we examined the attractiveness and the power exercised by the various stores and on the other hand, we viewed the consumer in relation to the frequency of purchase, and the confidence with the sales points. We interviewed 200 people in the city of Östersund, highlighting habits, consumption preferences and reasons for purchasing. A multiple correspondence analysis explores the reasons behind the purchase preferences of the local ‘Källarlagrad getost’ artisan cheese from the Slow Food brand. The representations of social network analysis are used to show the complex articulations that influence the choices of consumers in terms of type of cheese purchased/consumed and places of purchase/consumption. The results showed that Swedish consumers, in the purchase of cheeses, have a loyalty point at the point of sale, follow the advice of the seller and are attentive to the reputation of the product. Those who buy Källarlagrad getost are sensitive to safety, appreciate artisan cheeses and choose them for their versatility, have a strong connection with the territory and wish to contribute to supporting the local economy. Knowing these characteristics and preferences of Swedish consumers living in a city in the north of the country is important for marketing activities and for promoting tourism and sustainable gastronomy.
This study highlights the preferences and motivations of tourists for the choice of destinations to visit. Natural, cultural, gastronomic attractions, places of consumption, and identity/immaterial motivations are examined through social network analysis and validated through the multiple correspondence analysis (MCA). The study explores the relational variables that can explain the attractiveness of the places and the propensity to visit them. To identify the visitor profiles and the reasons behind their choices, a sample survey was carried out in Lipari, in the Aeolian Islands, interviewing tourists, residents, and people present on the island for work reasons. From the results obtained, profiles emerged with very different characteristics. They vary among those who are attentive to the identity and sustainability of the territory and appreciate the beauty of the sea to others who are attracted mainly for places of consumption and gastronomy, and finally, to people who are indifferent to the attractiveness of the place. This study contributes to the knowledge of the tourist understanding of fragile places with a strong tourist attraction and provides indications for better use of the resources present, oriented towards eco-sustainable hospitality systems and the environment. The study discusses the implications of its findings for future research and provides insights for planning tourism services.
Multifunctionality and social farming represent forms of resilience and innovation within urban and rural systems, making use of agricultural, rural, natural, and cultural resources to produce multiple benefits and eco-systemic services. Social farming (SF) introduces innovative activities capable of representing a factor supporting the competitiveness of the production system and represents a tool for responding to the growing needs of urban and rural populations in social, economic, and environmental terms, in relation to the offer of social- health, social-work, recreative and educational services. SF is an innovative model of territorial, participatory, relational, and community service development that looks to an inclusive, sustainable, fair, and supportive society. Its success is linked to the ability to spread within the economic system and become a circular economy model highlighting good practices and as a virtuous example for other companies. The purpose of this work is to examine the role and social impact that Social Farming has in the environmental, social, and cultural changes of the territories where they are located. Case studies in an area of Southern Italy—the Calabria region—were examined with multicriteria methodologies (social network analysis; multiple correspondence analysis) to identify the type of social activity carried out and the propensity to introduce innovations based on services ecosystems on farms. The results show the potential and value of the companies that carry out these social innovation activities. The analysis carried out has drawn some indicative profiles of socially oriented multifunctional companies.
The aim of the research is to investigate whether purchasing decisions about bakery products (bread, snacks and biscuits) are influenced by concerns about health, climate change, biodiversity loss and food waste. The exploratory survey was carried out in two successive moments before and during the health emergency from COVID-19. Before the health emergency, face-to-face interviews were carried out using a structured questionnaire. Data were analyzed by factor analysis, reliability tests and descriptive analysis. Structural equation modeling (SEM) was employed to test the research hypotheses. The results of the modeling analysis of the structural equations highlighted that health and the environment represent an important background in the consumer experience of the respondents and influence the attitude and intention to purchase safe and environmentally friendly bakery products. Furthermore, the results suggest that informed, modern and aware consumers have direct and indirect effects on the intentions to adopt sustainable attitudes. On the contrary, the perception relating to the shops where consumers buy bakery products does not always show a significant influence on the propensity for sustainability. During the health emergency, the interviews were conducted online. Families confined to their homes, buying less in stores, have prepared many baked goods manually at home. The descriptive analysis of this group of consumers shows a growing attention to points of sale and the tendency to use online shopping. Furthermore, the changes in the type of purchases and the importance attributed to the need to reduce food waste emerge.
The study looks at the problems facing coastal fishing communities. It highlights the impacts that, in the complex framework of the EU reforms, have manifested themselves on economic activities and on society. The aim of the paper is twofold: to examine small-scale artisanal fishing in an area of Southern Italy in order to develop resilience and diversification and at the same time to outline the profiles of local bluefish buyers to highlight development strategies for the sector. The research carried out through a direct survey by administering a questionnaire to fishermen operating in areas of Southern Italy and the data cross-referenced with the opinions of local consumers. A conjoint experiment, followed by a multiple correspondence analysis and cluster identification, was used to outline the profiles of local bluefish buyers. The results of the analysis reveal that the fish market and the restaurant sector are the main distribution channels preferred by fishermen. Furthermore, fishermen are very sensitive to environmental issues and are willing to collaborate and actively participate in the environmental protection of the sea. Consumers recognise the quality of local bluefish, and they implicitly perceive the sustainability of the method of capture. The results show the need to undertake synergistic actions for the fishing industry, capable of activating marketing strategies adequately to support, promote and develop the sector. The results of the study provide helpful information for food companies in order to better segment their market and target their consumers, as well as to effectively promote their product using brands, certifications and traceability.
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