Forty percent of the total oil palm plantation area in Indonesia belong to the smallholder palm oil plantations. The productivity of smallholder oil palm plantations is still relatively low, only around 2-3 tons of CPO/ha/year under PBN dan PBS. The aim of this study is to identify internal dan external constraints that cause low productivity of smallholder oil palm dan the recommended solutions. This research was taken in Sanggau dan Sintang Regencies which are the largest areas of smallholder palm oil plantation in West Borneo. Data obtained were analyzed by SWOT. The results showed that there were four main strategies to increase productivity dan solve problems on oil palm plantation in Sanggau dan Sintang Regencies, namely, 1) intensifying technical training of oil palm cultivation to increase the farmers’ knowledge dan capabilities, 2) increasing the role dan ability of farmer institutions both farmer groups dan ‘koperasi’ in establishing cooperation with stakeholders dan in marketing fresh fruit bunch (FFB), 3) escalating the awareness dan understanding of farmers in using digital information technology to support their business activities on oil palm, dan 4) strengthening the government protection against middlemen.

Many people like Kopyor coconut. Kopyor Coconut formed from an abnormal coconut fruit that is only be found in a rare number of the normal coconut tree. Unfortunately, the demand for kopyor coconut is not followed by the supply, in other words, the supply of Kopyor Coconut is still under the demand. Following this opportunity, Indonesian Biotechnology Plantation Research Center, PT Riset Perkebunan Nusantara invented a plant tissue isolation method that can produce 90 to 100 per cent of kopyor coconut fruit. Thus, it is necessary to study consumer preferences and marketing strategy to distribute Kopyor product in the right plan. This study uses a quantitative approach by capturing 50 respondents in incidental sampling. The data is then processed descriptively using Microsoft excel to see consumer preferences and its 4P (Product, Place, Promotion, Price). From the data analysis obtained as follows: 1. Consumer preferences of kopyor coconut (Kosudu) are quite well and acceptable by the costumers. 2. The product, place and promotion need to be regenerated, but for the price is quite stable. 3. Need marketing strategies to improve product quality, such as (brand, packaging, and quality control), place such as (online delivery system and retail approach, last but not least the promotions such as (discounts and advertising).