Financial innovations have been and remain an integral part of the economic development of countries in recent dec-ades. The need for effective tools and technologies that would allow hedging, managing the market risks, which ultimately affected rapid emergence of new financial instruments, trading mechanisms and technologies has significantly increased. Their use accelerates new financial relationships that can solve these problems.The main purpose of the article is to deepen theoretical provisions of the securitization process of financial assets, fea-tures and reasons for its dissemination in economic processes.There are different approaches to determining the essence of securitization of financial assets. The securitization in the narrow sense has two types –securitization of assets (bonds issue on the basis of mortgage or consumer loans, debts on cred-it cards) and securitization of liabilities (issuing to depositors of bonds of the domestic state currency loan or bank billsin-stead of funds). It has been proved that securitization of assets has been the most widespread. The author’s interpretation of the securitization of financial assets as an innovative form of financing, which involves obtaining profits by financial institu-tions from the sale of a pool of financial assets generating stable cash flow, specially created legal entity that will issue secu-rities with new properties and forms of collateral has been submitted. With the financial market development, new trends, tools and processes appear that allow to activate the market, strengthen financial capabilities of market participants, in-crease their liquidity. The main trends in the financial market development are globalization and dissemination. There are several approaches to explaining the occurrence of securitization. Most often, its occurrence is explained as the activities of companies in response to state regulation in the field of banking.

The direction of scientific research is determined by the global spread of the informatization process, which increases the urgency of introducing digital technologies in the field of public administration. The purpose of the studyis to highlight the basics of implementing digital technologies in public administration in modern conditions of social development, taking into account the most successful and progressive practices. The methodological basis of the research is a systematic approach, which made it possible to single out the factors affecting the processes of digitalization of public administration in the spheres of state administration, regional and local self-government, public organizations, and entities providing public services. The positive externalities of the implementation of digital technologies in public administration for various levels of government and the population have been clarified. It has been proven thatensuring general accessibility to the use of public services, maximum consideration of consumer needs when providing them, active involvementof broad sections of the population in making public decisions and monitoring the progress of their implementation will contribute to increasing the efficiency of public services.

Trends in the penetration of financial innovations into global markets have been analyzed in this article. The prerequisites for their growth in a global format were identified when the positions of different countries were compared in terms of the Digital Adoption Index 2019. The penetration of financial innovations into global markets is proceeding at a rather fast pace as a result of the fact that some markets become less attractive or too expensive for financial institutions, especially in post-crisis conditions. The current trends point to the progressive development of the FinTech market. In the article, the opinions of various authors who conducted research in the field of FinTech were studied in order to find out the main features and characteristics that make up the essence of this term. The prerequisites for the introduction of FinTech were justified and the advantages and disadvantages for it were identified. It was found that banks and companies, when testing modern financial technologies, face the challenge limiting their actions. Therefore, attention has focused on the implementation of regulatory Sandbox. The benefits of implementing such a tool from the point of view of business, customers and government have been analyzed and summarized. Investment activity trends were studied from the point of view of investing into financial technologies in the global market in order to substantiate the prospects for the development of FinTech in the future. An analysis of the FinTech market in Ukraine was carried out to find out how this market has developed. The rapid changes that are taking place in connection with digitalization have created a field for the development of the concept of a bimodal architecture of corporate IT, but now there is a question about the imperfection of bimodal systems. Discussion of this issue is now very relevant and causes a lot of discussion, because companies need to develop a digital strategy. It is proposed to develop the parameters of the digital strategy in terms of substantiating the digital core, digital products and assets, creating communication channels and business networks.