The increasing popularity of selfies and social media made users vulnerable to excessive selfie-related behaviors. This maladaptive behavior can cause people to develop several mental disorders such as depression and body dysmorphic disorder. Thus, this study determined the relationship between selfietaking behavior and narcissistic tendencies of selected college students. Selfitis Behavior Scale (SBS) and Narcissistic Personality Inventory (NPI-13) are research instruments used to measure selfie-taking behavior and narcissistic tendencies, respectively. The descriptive-correlational research revealed that 120 college students, selected through stratified sampling technique, are more likely to engage in selfie-taking behavior which in turn, may lead to narcissistic tendencies. Respondents showed high level of selfietaking behavior and low level of narcissistic tendencies, therefore displaying ‘seldom narcissistic’ features. Only the frequency of selfies taken was significantly related to selfie-taking behavior. Selfietaking behavior was also significantly related to narcissistic tendencies. Thus, this study concludes that selfie-taking and narcissistic behaviors can be positive and negative, influenced primarily by the motives of selfie-taking, and cultural differences play an important role in mediating selfie-taking and narcissistic behaviors. This study suggests a deeper exploration on the narcissistic tendencies and providing more specific details on the nature, causes, classification, as well as possible diagnostic criteria of these narcissistic features.