The game Journalist has established itself as one of the complex forms of intensive additional education, as a way of active and thoughtful acquaintance of high school students with the surrounding world. Participating in the game, adolescents visit modern enterprises as journalists, get acquainted with the problems and successes, specialists, peculiarities of the production of this enterprise, and as a result of this visit, they prepare real journalistic materials that are subsequently published in various media. The chapter describes the experience of playing in Latvia and Russia on the basis of a school, a university, the organization of additional education, the editorial offices of local media, and local self-government bodies; mechanisms of interaction with business during the preparation and conduct of the game; discusses the possible impact of the game on local life, the degree of its openness, public dialogue in solving pressing problems; and the establishment, through the game, of closer links between education and other spheres of public life in a city or region.

In recent years, modern, innovative, transnational businesses are actively trying to influence the state of the education system -from participation in projects of specific schools to influence for global trends in the development of education (for example, the idea of 21 st century skills). It is important to note that business is not limited to financial support for education. It is important to influence the change in goals, values, content of education, and basic pedagogical technologies. This is done through to the positioning of a new image of the future and another image of the graduate of the school, those professional skills of specialists that will be required for large corporations in the coming years. Analyzing on the materials of online resources, the characteristics of modern startups and educational projects supported by large business, one can understand what changes the business wants from education.