Estas linhas se constituem em políticas que pretendem promover o desenvolvimento econômico e social através da geração de trabalho e renda. Este artigo tem como objetivo analisar se as linhas de crédito públicas - Proger e BNDES/Finame - foram acessadas pelas microempresas no município de Chapecó (SC), suas dificuldades e perspectivas. Caracteriza-se como um estudo exploratório descritivo, com abordagem qualitativa. Do universo investigado constatou-se um baixo índice de acesso, existindo mais dificuldades do que perspectivas concretas de que essas linhas se constituam em políticas de inclusão social que promovam o desenvolvimento para o município e região. A ausência de informações dos públicos-alvo a serem beneficiados por essas políticas mostra a necessidade de reformular as diretrizes de exigência necessárias para o acesso ao crédito.

PurposeThe use of film language in management is an interesting method to understand the concept of leadership in the internal and external contexts of organizations, by means of metaphors. Thus, the objective of this study was to analyze the metaphors of leadership in a movie.Design/methodology/approachThis was a qualitative research, which used the strategy of film analysis and content analysis (Bardin, 2016). Data were collected by scene decoupage, registered in an observation protocol. In the field of management, there is a growing interest in film analysis for understanding organizations, from inside and outside, by using dynamic methodologies.FindingsThe use of metaphors in film analysis made it possible to interpret concepts, for a better understanding of organizations. The identified leaders, despite adopting different attitudes at work, reach a common goal, with gains for the community.Originality/valueThis article also contributes to reflect on the teaching–learning process of management research through different methodological dimensions.

This study investigates creativity and the creative process in Advertising Agencies in Brazil. The objective was to identify how the Copywriter and the Art Director operate strategies aimed at brainstorming in the ideation of advertising campaigns to reach insight. A qualitative study was carried out through semi-structured interviews designed based on the literature, applied to advertising who work in the areas. The study of Multiple Cases was used being the analysis of the collected data elaborated through the technique of content analysis based on Bardin (2010) and structured in the ATLAS.ti software. The findings reveal that in the Creativity dimension, copywriters and art directors perceive a strong influence from auditory and visual sources. In the Creative Process dimension, the findings indicate that the traditional steps instituted in the department are recurrent in the search for references and the influencing factors of the creative process mirror creativity. The Brainstorming dimension and tool prevails as the main technique in agencies, and Insight is dependent on the problem established in the briefing. The findings indicate that there are connections between dimensions and reflect the profile of contemporary creative immersed in technologies and at the same time dependent on traditional forms of advertising creation.

Research aim: To describe possible distinct effects between the causation and effectuation approach regarding the perception of factors that motivate business networking.Method/Approach: We present a quantitative research carried out through convenience sampling, a type of non-probabilistic sampling. We conducted a factor analysis and analysis of variance (ANOVA).Originality/Relevance: There are only a few studies that associate the engagement of entrepreneurs in networks with entrepreneurial actions guided by the two different logics: causation, which emphasizes the selection of means to create the desired effect; and effectuation, which emphasizes possible effects to be created through the means available.Main findings: The findings show that there are significant differences between causal and effectual approaches to entrepreneurship and factors that motivate the participation in networks. The causal and effectual logic are not mutually exclusive; however, the intensity in each one entailed differences in the factors that motivate entrepreneurs to engage in networks. The research shows that causal and effectual entrepreneurs were motivated to participate in networks focusing mainly on benefits for the company.Theoretical/Methodological contributions: This research contributes not only to network studies, but also to entrepreneurship, considering that it highlights possible differences among the factors that motivate the insertion in networks by causal and effectual entrepreneurs. In addition, our study also explored the effect of different control variables on the perception of benefits from networking; these variables, however, had no influence on the perception of such benefits.

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