The research investigates the factors affecting Dong Thap University brand equity based on students' view through four factors, namely Brand awareness, Brand association, Perceived quality and Brand loyalty. The study uses primary data by surveying students studying at Dong Thap University and 300 responses collected by using questionnaire through convenience sampling (non-probability sampling). Data were analyzed to obtain descriptive statistics, cronbach alpha, and other analyses (i.e. exploratory Factor Analysis, estimation and regression testing). Result shows that the four factors in consideration affected the brand equity of Dong Thap University, followed by other factors. Thus, this brand equity is not only affected by student perceptions, but also by training services. Accordingly, the research highlights practical implications and suggestive direction for administrative staffs to build the brand equity of Dong Thap University.

For a few decades, a new model of logistics service providers (LSP) has appeared and played the role of integrating all operations of the supply chain. This model is known as a logistics integrator, or fourth party logistics (4PL). 4PL has emerged as an ideal configuration for enterprises around the world to effectively utilize their resources and obtain cost reduction across the supply chain. With increasing competition among enterprises, customers’ requirements for complicated services, and global supply chain management, the limitations of inbound services from LSPs have become obstacles to their development. As a result, transformation into 4PL is inevitable for LSPs in the global logistics market. This paper aims to analyze the role, characteristics, and benefits of 4PL. A model for transformation into 4PL for local LSPs in Vietnam is constructed to identify impacting factors. The results point out six factors influencing the transformation process, as well as three important capabilities of 4PL.

The article highlights the state of financial security in Vietnam in the period of 2000 - 2018. Based on secondary data collected from agencies such as the International Monetary Fund, the World Bank, and the State Bank of Vietnam Nam and based on four groups of indicators measuring financial security, namely the wealth level of the people, namely the wealth level of the people, economic scale and level of development, Prospects of economic growth, Economic stability. The research results show that before 2007, the level of integration of the economy was still low, so the financial security indicators were supported by the national debt situation, the ratio of high bad debt, High budget deficit, ineffective financial and monetary monitoring activities have not contributed much to security, and these indicators are quite low when compared to other countries in the region.