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T he main purpose of this article is to create model of business tourism destination competitiveness and test it on the example of Vojvodina Province, tourist cluster in Serbia, where business tourism is defined as one of key tourist products. The paper aims to examine in which areas Vojvodina Province is more competitive as a business tourism destination and where it is less competitive compared to "competitive set" of three chosen destinations. Also, this paper aims to test relationships between destination competitiveness determinants in order to determine the weakest point of Vojvodina Province business tourism competitiveness, and specifically the position of destination management. The study results indicate that two determinants: destination management and destination policy, planning and development are the weakest points of Vojvodina Province competitiveness, while highest ratings are assigned to core resources and attractors determinant. The results will be most valuable in assisting destination management organizations, tourism policy creators and tourism practitioners to better understand identified destination advantages and problems in business tourism and general tourism development in Vojvodina Province, and to formulate strategies to effectively manage destination disadvantages. ARTICLE INFOJEL classification: L83, O20, C12,

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A modified nine-quadrant importance-performance analysis is employed to assess the importance which Slovenian and Serbian tourism industry stakeholders attach to 48 nominated strategic activities to promote business and destination competitiveness. An important finding is that respondents in each country allocated the bulk of activities to the 'keep up the good work' strategy. In both destinations, this strategy was dominated by activities related to product development and innovation. The paper concludes with a discussion of how the identified priority activities require close examination to determine their 'enabling conditions' and the implications of an action based on them.

Stara planina has great natural and anthropogenic potentials for tourism development that have not been recognized by tourism experts. Intensive state interest for tourism development started in 2006, when started building of the master plan for winter tourism development at Babin zub area. However, most of the central part of the mountain is part of Nature Park “Stara planina” that can be endangered by mass tourism development. Within this context, this paper researches potentials for ecotourism, as an alternative to future mass tourism development. Started projects of mass tourism development cannot be stopped, but also they do not have negative impacts to natural surroundings. The aim of this paper is to represent ecotourism as a “conscience”, a correction factor of mass tourism development