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In today's competitive conditions changes in business environment and business structures make strategic management an effective form of management for business and organizations. Strategic management is a current management strategy that requires setting of the appropriate strategies, plans and applications and putting them into action in order to reach the aims and goals of organizations. The process of strategic management involves setting the company's vision, mission and objectives, determining the competitive position, and the evaluation of results obtained by strategy selection, development and application. In the application of activities related to the strategic management of business processes, the discipline of data mining, which can be defined as the process of extracting useful and meaningful patterns from large volumes of data, emerges as a viable method. In this study, strategic management and data mining disciplines and their basic concepts and applications are introduced. Apart from that, data mining methods in the context of strategic management are taken into consideration. In addition, a sample case study about the use of association rule mining algorithms in student information systems data will be presented.

The article discusses modern audioformats – audiobook, audio series and audio podcast. Now these formats have gained great popularity and demand, considerable market weight with their own segment, the growth of which experts note. The research material is audio products of the modern market, which reflect the trends in the development of audio literature in the current media environment. The scientific novelty of the work consists in the consideration of an audiobook, an audio series and an audio podcast in the context of a new stage in the development of audio culture. The problem of popularity of the studied audio products is considered in direct dependence on audio reading. It is understood as a modern modification of auditory reading, as a reader’s practice due to the qualitative changes in the material and technical base for creating audio records, for their copying and use. The analysis of audio formats in the informational, sociocultural and cognitive aspect of the modern media consumption allows the determination new editorial approaches to the work with audio texts. Conclusions are as follows: one can observe the tendency to transit from voicing printed texts to creating texts specially for voicing; there is a reduction in the novel form, stories become popular; the editing of audio books and audio series requires support from sound design principles; the editorial and director’s task on preparing podcasts is associated with the compositional alignment of several voices of storytellers, forming a single ideological and thematic field.

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