Purpose -The aim of the research is to determine the role of cultural and creative industries in the creation of innovative urban tourism with particular focus on the city of Rijeka as European Capital of Culture 2020. The research is directed towards the new trends in urban cultural tourism and the possibilities of innovating tourism offer in the process of repositioning. The purpose of this paper is to determine the current level of tourism development of the city of Rijeka and the future development. Methodology -The paper analyses the theoretical determinants of the synergy between cultural and creative industries and tourism in innovating urban tourism offer. It analyses the present state of cultural and creative industries and tourism of the city of Rijeka and, through in-depth interviews of representatives of cultural and creative industries and tourism offer, as well as through benchmarking analysis, it determines the possibilities for innovating the city's cultural offer in line with the vision of the city as a recognizable cultural tourism destination. Findings -The results can be observed on two levels; the theoretical level, exploring the role of cultural and creative industries in innovating urban cultural tourism offer, and the applicative level that explores the current situation, development scenario and the synergy of tourism and cultural creative industries on the example of Rijeka as the European Capital of Culture 2020. The role of cultural and creative industries in building and innovating cultural tourism offer represents the basis for developing Rijeka as an urban cultural destination. Contribution -The paper defines the cultural and creative industries value chain and its potentials in urban value chain innovation, especially in urban destinations titled the European Capitals of Culture. The research should be extended to other destination stakeholders (e.g. local population, student population, etc.) to further concretize the possibilities for synergy in enhancing the operational strategies for transforming Rijeka into a recognizable urban destination.

Service robots and artificial intelligence promise to improve the service quality. Robotics in combination with rapidly improving technologies like artificial intelligence, bring opportunities for a wide range of innovations that have the potential to change service quality in hotel industry. Based on an extensive literature review, this article presents the acceptance of service robots in hotel industry. The paper acknowledges that the adoption of the robots and artificial intelligence on service quality is focused on the challenges of technological characteristics, customers’ readiness and practical effectiveness of the business. The study provides a comprehensive and systematic review of robots and AI concepts in a hotel industry and examines their impacts on service quality. The hotel industry future is going to be affected with high-tech tourism companies offering robot-automated services which rely on guidance to adopt and integrate robotics into their customer service operations.

Purpose -Unfavorable conditions in the macro environment economic crisis, depopulation) pose new challenges to the tourism industry and thus to the training of future tourism professionals. The aim of this paper is to explore the level of entrepreneurial intention of students at the Faculty of Tourism and Hospitality Management in Croatian tourism in response to the modern environment (analysis of the influence of the environment on the level of entrepreneurial intention). Methodology -The paper investigates the entrepreneurial intentions and skills of students of the Faculty of Tourism and Hospitality Management. The research, using a questionnaire based on a sample of 323 undergraduate students, shows the motivation factors of the entrepreneurial intentions in the context of the Covid-19 pandemic. Exploratory factor analysis is used to establish four levels of motivation to pursue entrepreneurial activity. Findings -The theoretical level of research analyzes the influence of unfavorable macroeconomic conditions on tourism and their impact on students' entrepreneurial intentions. Existing research mainly focuses on personal challenges which provides the greatest incentive to start a new business. The influence of the social and societal environment is playing the most important role according to the research results. Contribution -The article determines the level of entrepreneurship of students in tourism who need to develop their skills in a practical sense. The study can be extended to under-graduate students and compared with similar studies conducted in other tourism and hospitality faculties to determine entrepreneurial intention.

The analysis of the current situation and the possibility of development of outdoor tourism on the island of Krk with the aim of developing a tourist destination based on small and medium enterprises through the model of development concept is the main objective of the research. The purpose of this dissertation is to research the development of a tourist destination, small and medium enterprises, following the creation of a successful model that ensures the competitive advantage of the destination in accordance with the new market demands and new trends in tourism with the aim of differentiating the tourist product. Since the island of Krk has all the natural conditions for the development of outdoor tourism, it is necessary to implement a model of the concept of outdoor tourism development at all levels of destination management and all stakeholders involved in the creation of a tourist product. For the implementation of the innovation, the existing system of destination management, the definition of objectives and operational strategies is challenged. The primary importance of defining the model of the concept of development is based on information and knowledge management in the future. In accordance with the theme and purpose of the research, the aim of the research is to conduct a situation analysis and determine the possibilities of outdoor tourism development in the sphere of entrepreneurship on the island of Krk, set goals and proposals for innovative operational strategies and ways of managing development at all levels and innovate the tourism product by creating a model of the concept of outdoor tourism development. The model of the concept of development, the goal of this research, connects to the goals and innovation of the operational strategies as a set of dynamic activities that must be used to transform the tourist destination as a carrier of change, to be ready to achieve competitiveness in a dynamic tourism market in the function of development of small and medium enterprises.

In today's modern world, creative expression is opening up new dimensions of business and new opportunities for economic development. One field of economic activities in which this is evident is tourism. Creativity in tourist destinations can be viewed in different ways, for example, through creative action (undertaken by destination management, residents, entrepreneurs, and tourists) and through creative spaces and creative events. Creativity plays a vital role in all elements involved in the creation of a destination's offering, regardless of which form of tourism is the focus of development efforts. Given the growing role of self-actualisation of individuals in society and the displaying of social status, creativity has in the past 20 years begun to positively impact on economy activities taking place in tourist destinations. Creativity is especially important in developing cultural tourism in all its sub-types, where it is seen as a means of animating and adding value to cultural heritage locations.