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Modern social processes (globalization, urbanization, digitalization, succession of generations and others) actualize public and scientific attention to students’ reading culture, reading practices and their various aspects (gender, social, economic, and others). The issue of culture of reading, reading practices, their features and structure is a topical and relatively under-developed topic of interdisciplinary analysis. These phenomena are considered in sociology within the framework of some concepts: as a separate type of practice in the process of personal literacy formation, through the connection of cultural heritage and social class, through the analysis of subjective and existential meanings of the reading experience, and others. It is interesting to study the reading practices of students due to the specificity of the subject-object role of this social group in the process of cultural intergenerational continuity. The article highlights the results of an empirical study conducted among students of Moscow universities. Two types of students’ attitudes to works of fiction are revealed: pragmatic and value-reflective. The characteristics of these two groups are given, compared with other indicators (love of reading, reading as pleasure, volume of reading, genres of fiction, and others). The main conclusions and results presented in the publication will be of interest to teachers, scientists, representatives of state and public organizations and specifically to students.

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Purpose of the study: The purpose of this article is to determine the features of the framing process, taking into account the methodological basis of the theory of frames. Methodology: The methodological basis of the study is a theory of frames, as well as various methodological approaches aimed at searching for meaning, analyzing the characteristics of social consciousness, forming social representations. In order to clarify the issue of the formation and structure of a frame of social representations, theoretical-methodological concepts of a frame (Goffman, Bateson, Minsky, Fillmore) and social representations (Moscovici, Neisser) are analyzed. The main provisions of the structural-functional approach, the theory of social interactionism and constructivism are used. Main Findings: The main provisions of the structural-functional approach, the theory of social interactionism and constructivism are used. As a result of analyzing the structure of frames of social representations, the author’s interpretation of the process of their formation is given, which makes it possible to better understand people’s understanding of already widespread and accepted social representations. Additions to the current understanding of the framing process and its nature allow for the applied research of social representations that underlie the studied social actions. The findings presented in the article, first of all, the conceptualization of basic concepts and generalization of extensive analytical material can serve as a prerequisite for further disciplinary (philosophy, sociology, political science, psychology, and others) and interdisciplinary developments in the field of frame research, monitoring and comparative research. Applications of this study: The stated results can be used in analyzing the process of forming and determining the structure of frames of social representations. Novelty/Originality of this study: The originality of the study lies in the author's interpretation of the formation of the frame of social representations, it's content and nature.