■ Abstract Personality has consequences. Measures of personality have contemporaneous and predictive relations to a variety of important outcomes. Using the Big Five factors as heuristics for organizing the research literature, numerous consequential relations are identified. Personality dispositions are associated with happiness, physical and psychological health, spirituality, and identity at an individual level; associated with the quality of relationships with peers, family, and romantic others at an interpersonal level; and associated with occupational choice, satisfaction, and performance, as well as community involvement, criminal activity, and political ideology at a social institutional level.

The present study examines the underresearched topic of bicultural identity; specifically, we: (1) unpack the construct of Bicultural Identity Integration (BII), or the degree to which a bicultural individual perceives his/her two cultural identities as “compatible” versus “oppositional,” and (2) identify the personality (Big Five) and acculturation (acculturation stress, acculturation attitudes, bicultural competence) predictors of BII. Differences in BII, acculturation stress, and bicultural competence were measured with new instruments developed for the purposes of the study. Using a sample of Chinese American biculturals, we found that variations in BII do not define a uniform phenomenon, as commonly implied in the literature, but instead encompass two separate independent constructs: perceptions of distance (vs. overlap) and perceptions of conflict (vs. harmony) between one's two cultural identities or orientations. Results also indicated that cultural conflict and cultural distance have distinct personality, acculturation, and sociodemographic antecedents.

Biculturalism (having two cultures) is a growing social phenomenon that has received considerable attention in psychology in the last decade; however, the issue of what impact (if any) biculturalism has on individuals' adjustment remains empirically unclear. To answer this question, we conducted a meta-analysis that included 83 studies, 322 rs, and 23,197 participants. Results based on the random-effects approach show a significant, strong, and positive association between biculturalism and adjustment (both psychological and sociocultural). This biculturalismadjustment link is stronger than the association between having one culture (dominant or heritage) and adjustment. Thus, our results clearly invalidate early sociological accounts of this phenomenon, which portrayed bicultural individuals as "marginal" and stumped between two worlds. Analyses also indicate that the association between biculturalism and adjustment is moderated by how acculturation is measured, the adjustment domain, and sample characteristics.

This research argues that the meaning embedded in consumption symbols, such as commercial brands, can serve to represent and institutionalize the values and beliefs of a culture. Relying on a combined emic-etic approach, the authors conducted 4 studies to examine how symbolic and expressive attributes associated with commercial brands are structured and how this structure varies across 3 cultures. Studies 1 and 2 revealed a set of "brand personality" dimensions common to both Japan and the United States (Sincerity, Excitement, Competence, and Sophistication), as well as culture-specific Japanese (Peacefulness) and American (Ruggedness) dimensions. Studied 3 and 4, which extended this set of findings to Spain, yielded brand personality dimensions common to both Spain and the United States (Sincerity, Excitement, and Sophistication), plus nonshared Spanish (Passion) and American (Competence and Ruggedness) dimensions. The meaning of these brand personality dimensions is discussed in the context of cross-cultural research on values and affect, globalization issues, and cultural frame shifting.