COVID-19 threatens sustainable development and is a potential opportunity for downsizing the consumer economy. The virus’s impacts on society are still unclear and additional contributions are required to investigate its effects on sustainable consumer behaviours. The paper aims to evaluate consumers’ awareness regarding the emergency impacts on the 2030 Agenda SDGs achievement and sustainable consumption (SDG 12) in terms of societal and environmentally responsible behaviour. A qualitative study is planned to reach the research goal and 133 in-depth consumer interviews are performed. The sample is composed of young students informed on sustainability topics and issues. The thematic analysis is used to assess the data. The paper contributes to the existing literature about the 2030 Agenda and young consumers’ sustainable behaviours by identifying the goal perceived by respondents as most negatively and positively impacted by the crisis and detecting those that can help overcome the emergency. Five themes (Social factors, Knowledge, Habits, Values, and Price) describing the main young consumer behaviour dimensions influenced by COVID-19 and lockdown in sustainability and social responsibility are detected. A theoretical framework is proposed to describe the effects of the five themes on sustainable behaviours. Finally, a roadmap for future research is identified.

PurposeThis study aims to investigate the consumer's perspective regarding the relationship between services and well-being, contributing to the knowledge base in transformative service research (TSR). More specifically the aim was to understand consumers' perceptions of the relationship between services and well-being and their views about how companies can contribute (directly and/or indirectly) to achieve the well-being.Design/methodology/approachTo reach the research aim, the study adopts an explorative inductive design, carried out through a qualitative approach and grounded in 30 in-depth interviews with consumers.FindingsService sustainability represents the fundamental characteristic that determines the service ability to be transformative, requiring the implementation of the triple bottom line dimensions: social, environmental and economic. It emerged that, in the consumer's mind, the service categories that present a stronger relationship between service and well-being are as follows: healthcare, financial and transport.Originality/valueThe paper proposes a conceptual framework to describe the consumer perspective of the services' transformative role in promoting well-being, providing a theoretical lens for conducting future research and continuing to expand transformative service research (TSR).

Purpose This paper aims to study the automotive 4.0 context to understand the consumers’ propensity towards high-tech automated cars. The paper analyses the antecedents that lead to the use of innovative vehicles. Theory of planned behaviour (TPB) is adopted and extended by including further constructs, such as environmental aspects and inhibitors. Design/methodology/approach The advent of smart technologies and the internet of things has given rise to several contributions that look at consumers’ intention towards innovation adoption in the automotive industry. Furthermore, this study rises from the growing interest that sustainable mobility achieved. Based on the previous technology acceptance models and particularly TPB, this paper develops a structured questionnaire. After a pilot survey, the final questionnaire was administered online through email and social media in the Italian context. Structural equation modelling technique has been used for analysing data and testing the conceptual model. Findings The number of questionnaires filled out was 310, with a sample composed of young adults, characterised by different addiction levels towards technology. The results explain the drivers that lead to accept and adopt high-tech automated vehicles. This topic is still under investigation and offers potential research opportunities, considering the evolution of the market and the consumers’ habits and needs. Future research studies in this area should focus on generalising the present findings in other countries. Moreover, once this technology starts to be adopted, other constructs could be discovered, investigated and included in the model. Originality/value Mobility has raised a growing interest with the fast increasing demand for sustainability and growth of innovative solutions embedded in mobility. This research explores the TPB model’s application and the relation between its constructs, environmental aspects, inhibitors and intention to adopt automated vehicles. On this strength, it is possible to identify each construct’s relevance for obtaining social consensus on the market.