Over the last years, communicating climate change adaptation has gained increasing attention in science and practise. This paper provides an overview of existing adaptation communication formats in ten OECD countries and offers recommendations for their successful design. Via online
search we identified 278 communication formats on climate change adaptation. Based on a literature review and a consultation process with climate and communication experts from science and practise, a list of 16 success factors for adaptation communication was compiled with regard to communication
content, target group adequacy, adaptation motivation and communication evaluation. Using the success factors as evaluation criteria, we analysed the 278 formats. The analysis yields 13 good practise examples that can inspire future adaptation communication. Following our discussion which
of the success factors have not yet been sufficiently addressed we propose going beyond the content level and address emotions, norms and values as well as making use of trusted messengers.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.