Organizational commitment has become one of the most popular subjects of management studies in last decades. Identifying factors which affect organizational commitment is usually regarded as a fundamental step to attain success in organizations and particularly in universities. This study aims to identify and compare factors affecting the organizational commitment level of faculty members who are employed by Aksaray University (a new university in Turkey) and Çukurova University (an older University in Turkey). This is a preliminary study comparing two Turkish universities in terms of their faculty members' organizational commitment levels. A survey was carried out on 179 people from Aksaray University and 189 people from Çukurova University in the months March and April 2013. In both universities, diverse commitment patterns varying according to age, sex, position, marital status, work length and hometown have been disclosed. Further studies can deal with commitment profiles or with the relationship between attitudes and behaviors of teaching staff.

In this study, it was attempted to determine which brand equity element is more effective regarding the mobile phone purchase of university students.