The enormous potential inherent in the use of technological enhancements has subsequently informed the deployment of technologies into mainstream health service and delivery. However, a larger population of health technology consumers, specifically patients, are touted to be significantly constrained in its usage. Against this backdrop, our study employs an integrated model anchored on the technology acceptance model and the theory of planned behavior to investigate patients' electronic health use. Our study elicited data from 360 respondents, of which 311 were deemed feasible for the study. Structural equation modeling analysis of data revealed perceived usefulness and perceived ease of use has a relevant positive effect on attitude. Furthermore, the authors found; attitude, internet dependency, perceived behavioral control and the subjective norm also have a relevant positive impact on intention to use electronic health service. Premised on the findings, recommendations about enhancing consumer electronic health use and areas for further studies are successively delineated.
The Journal of Health and Medical Sciences is an Open Access publication. It may be read, copied, and distributed free of charge according to the conditions of the Creative Commons Attribution 4.0 International license.
Critical of the areas in customer-centered marketing paradigms and philosophies, is ensuring that existing customers are satisfied to enable you maintain their loyalty, repurchase and to woo in new clientele. The study examined the critical influences of customer satisfaction in the retail banking of Ghana and its effects on customers' purchasing behavior. The study included 791 clienteles drawn from the sampling population. A cross-sectional survey was used to examine the experience of benefiting from service quality elements, perceived service quality and customers purchasing behavior based on a customized 18 dimensions of SERVQUAL. By means of frequency and mediation analysis, estimates for the direct and indirect effects of benefiting from the service quality influences on perceived service quality and consumer purchasing behavior was assessed. The impacts of evidence of service quality factors on customers purchasing behavior, was partially-mediated by perceived service quality with statistically-significant indirect effect. The results prompted that the banks' aesthetics, cleanliness, communication skills, competence, availability, access and security of their clienteles be prioritized areas they can't afford to fail.
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