As background, the COVID pandemic affected the competitiveness and sustainability of cultural and creative industries around the world. In particular, social sustainability must be promoted in a formal framework, namely, an organizational ergonomics framework. However, there are not enough results and findings in the literature in this regard. This article shows a critical review of the literature related to the problem mentioned, intending to determine the opportunities, challenges, and controvertible aspects that could support development of the cultural and creative industries. As result, the main challenges are (1) the lack of reference frameworks and informality, (2) comparative understaffing, and (3) the strengthening of the value and supply chains. The opportunities are (1) cultural and creative industries as a new key element of strategic development for regional competitiveness, (2) cohesion and social belonging, and (3) the diversity of cultural and creative expressions. Finally, regarding the application of organizational ergonomics in the cultural and creative Industries to promote social sustainability, the theoretical and practical implications, managerial implications, and future research lines are discussed. In addition, the limitations of the research are explained, clarifying that the results generated are not conclusive, but rather that they establish a starting point for research, development, and innovation (R + D + i) in support of the orange economy.

This paper shows an analysis of the entrepreneurship intentions patterns in the short, medium, and long term of Mexican university students. The entrepreneurship patterns analysis was carried out using a customized artificial neural network considering as inputs the self-assessment of multiple intelligences from an interdisciplinary perspective. Thus, many important findings reveal that not all multiple intelligences have a direct and proportional impact on entrepreneurship intention. In fact, Linguistic–Verbal Intelligence, Intrapersonal Intelligence, and Interpersonal intelligence are the types of intelligence that have the greatest influence on entrepreneurial intentions. In addition, the performance metrics of the ANN for classifying the entrepreneurship intentions are higher than the ones reported in the literature (i.e., accuracy ≈ 99.29%, precision ≈ 98.89%, sensitivity ≈ 99.53%, and specificity ≈ 99.01%). The paper contributes to the literature on the deep understanding of entrepreneurs’ behavior concerning the strengths and weaknesses of their multiple intelligences. Besides, this interdisciplinary empirical work contributes to improving the design of methods and techniques to strengthen entrepreneurship from the earliest stages of students’ lives and promote sustainable businesses. The most surprising finding was the minimal relationship of Naturalistic Intelligence to undertake sustainable and robust projects, which demands more detailed and in-depth analysis. Finally, some proposals are presented to improve the teaching process of entrepreneurship and sustainability, considering the artificiality, sustainability, and entrepreneurship involved in academic programs at universities.

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