Cultural tourism is a fundamental element for the economic development of some local communities. There are many factors that can influence the success of this type of tourism, but any action or strategy implemented should be closely tied to ensuring tourist satisfaction. This research focuses on a heritage destination of an archaeological nature, and aims to analyse the destination image formation as well as the influence of this image on tourist satisfaction. The results show that the affective component is more relevant than the cognitive in the image of this destination formed by the tourist. The data were collected by means of a closed-ended questionnaire administered to tourists aged 18 and over, and were analysed using P.L.S.-S.E.M. methodology. These analyses provide useful information for the planning of future tourism marketing strategies; to that end, recommendations have been made regarding how to improve the provision of services and the management of these types of heritage sites.
Urban sustainability is a key factor that must be considered at the local level, however, there are few studies that consider sustainability using the triple bottom line approach and apply it to a large number of cities. In this paper, we develop a sustainability city index based on the triple bottom line using an intellectual capital approach that attempts to solve the negative aspects identified in the main indices proposed in the existing literature, such as the use of: subjective weightings, an arithmetic average or index that is not comparable. Here, we have used information available in the Urban Audit database for 2009. The results for 158 cities in 24 European countries show that the cities with the best positions are in the northern European countries. German cities occupied the best positions in the three dimensions of sustainability, albeit with a slightly worse performance in the social dimension. Moreover, the proposal index is consistent, without redundancy among the variables considered in the three dimensions.
Sustainable tourism, in the cultural context, is a fundamental element for the economic development of some local communities. There are many factors that can influence the success of this type of tourism, but any action or strategy adopted should be closely related to the satisfaction of the tourist. This research focuses on a heritage destination of an archaeological nature, and is aimed at analyzing the profile of the cultural tourist and his/her level of satisfaction after visiting the site. Information was collected using a closed questionnaire given to tourists. An ANOVA analysis has been used to determine the relationship between sociodemographic characteristics and satisfaction, with significant results found in relation to gender and income level. This study has helped to highlight what underlies the differences in tourists’ post-visit satisfaction. These analyses have provided information that can be used in the planning of future sustainable tourism marketing strategies; thus, this study provides some recommendations on how to improve the provision of services and the management of these types of heritage elements.
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