This Essay considers the profit to be made in virtue signaling solely for the purpose of attracting customers and driving sales: Pro-female, woke menstruation messaging that may merely be an exploitative and empty co-optation. Feminists should expect more of menstrual capitalists, including a commitment that firms operating within this space address the diapositive issue of period poverty and meaningfully assist those unable to meet basic hygiene needs who may never be direct consumers. This Essay serves as a thought piece that first presents, in Section I, the B Corporation as a relatively new direction in corporate law that redefines the corporation as a potential agent of social change. Section II considers the way in which B Corporation certification may serve as an implicit sorting device to distinguish companies performing hollow virtue signaling from those menstrual capitalists committed to socially responsible pro-female business practices.

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