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Utilizing Resource-Advantage Theory as the underlying theoretical foundation and drawing on literature from a variety of disciplines, we develop a market-oriented sustainability framework. By incorporating sustainability into market orientation, the goal of strategic alignment of sustainability with marketing strategies is achieved to create a competitive advantage. Three constructs identified in the model are DNA, stakeholder involvement, and performance management. These three constructs are the drivers of sustainability. DNA is used as an extended metaphor to clarify and illustrate the workings of an organization and how sustainability may be implemented. This construct includes core ideology, dynamic capabilities, and societal engagement. The firm's DNA is communicated to both internal and external stakeholders, and stakeholders' concerns should be an influence on strategic marketing planning. Performance management is the third major construct in the model and includes corporate social performance and corporate financial performance metrics. Within the model explication, we offer propositions to support market-oriented sustainability research and provide directions for sustainability theory, research, and practice.

Applying insights from the generational perspective, this study explores when strategic planning and succession planning are most conducive to privately held family firm growth. The results show that the degree to which strategic planning and succession planning are associated with family firm growth depends on the generation managing the firm. Both forms of planning are most conducive to the growth of first-generation firms; however, neither form of planning confers much growth for second-generation firms. For third-and-beyondgeneration firms, the benefits of succession planning appear to reemerge. However, strategic planning is negatively associated with their level of growth.

Today’s college students, often referred to as the “digital generation,” use an impressive assortment of technological tools in a wide variety of ways. However, the findings reported here suggest that students prefer more traditional instructional technology for effective engagement and learning. Faculty members, however, prefer the use of course-learning technology offered by their universities or publishers. In addition to this potential mismatch between preferences of students and teachers, the research finds that there are vast differences in preferences and usage across disciplines, in particular, business and economics instructors and students having stronger technology preferences than instructors and students of the fine arts and life sciences.

Social media has increasingly been used to deal with personal and professional issues. Past studies note that individuals of different digital fluency present distinct technology use behaviors. Yet, limited research has explored how digital fluency affects individuals' motivations and the use of social media tools. Based on uses and gratifications theory and digital fluency literature, we develop a model to explore the relationship between digital fluency and social media use. We tested our model by analyzing 262 responses from WeChat users. Results show that digital natives (individuals of high digital fluency) tend to use WeChat to broaden social network while digital immigrants (individuals of low digital fluency) tend to enjoy WeChat use and to use WeChat to maintain ties with friends and fulfill their information needs. Our findings contribute to the literature by identifying the theoretical and practical roles of digital fluency in social media use.