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This article will first describe and analyze two very different patterns of entrepreneurship found in large American companies studied by the author. “Surface entrepreneurship” denotes the pattern of entrepreneurial activity found in companies where entrepreneurship was seen as an important business objective that management was trying to promote and accomplish. In contrast, “deep entrepreneurship” denotes the pattern found in companies where entrepreneurship was an important shared value. European firms currently being studied combine elements from these two patterns. These studies suggest the fundamental questions that must be addressed to promote entrepreneurship. Some answers in the form of recommendations to management are presented.