Innovation is one of the basic component use by the corporate as a stretegy to improve productive manufacturing processes, to be able to compete in the market and to establish good reputation to gain positive status in customers's perception. This paper has been designed to review the existing literature available on firm innovation capabilities and its influence on performance (i.e. business, marketing and financial performance). After reviewing the existing literature on firm innovation capabilities, the researchers have found that firm innovation capabilities have greater influence on business performance, marketing performance and ultimately influence on financial performance. Theoretical framework has been develop on the basis of the reviewed literiture, showing the relationship between firm innovation capabilities and performance.

This study will be a bit different than others in the sense that it pierces directly into the human hearts. The world current economy is full of mysterious and uncertainty. There are plenty of different perspectives, but who can guarantee that they are right? The root of the problems of all issues generally come from the human heart or action. If we able to deal with human issues, it sorts out almost all the problems. The purpose of this study is to determine the contributing factors towards the sustainable competitive advantage (SCA) of small and medium-sized accounting firms (SMPs) in Malaysia. It aims to have a long-term impact on the prospects for the practitioners and the accounting professions. It becomes an attention to the world when numerous accounting scandals being published, and they jeopardized the accounting professions’ reputations. There are a few undisclosed cases especially it dealt with compliance, corporate tax, GST, money laundering and other issues, not only in Malaysia but in other countries as well. As such, the study focuses on creating better humans. Key findings from the literature highlighted the deficiencies in the core competencies of the firms. They are related to human capital and most of the researchers pinpointed the importance of knowledge, skills, capabilities in which it links to competencies in the corporate environment. The resource-based view of the firm is a common theory used by researchers as a mean of explaining competitive advantage and superior performance amongst the firms. And most of them stress the necessity to meet customer needs and expectation to create a sustainable competitive advantage.

The aim of present study is to provide ideas across a variety of online buyer practices and choices that will assist communicators to be more set in market patterns of developing countries. The study signifies not just for the web-vendors in promoting online market, but also for those individuals who are hesitant to buy products online. On a sample size of 50 Malaysian e-shoppers, an open ended questionnaire was used as a primary data collection method to analyze buyer practicing ideas gathered around several variables reviewed through past studies i.e. web promotion, consumer's decision making methodologies, extensive online clientage, and online shopping related knowledge. The outcomes evidenced powerful influence of some of these variables on online buyer's practices.

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