The main aim of the paper is to reveal the nature and degree of influence of various indicators defining the level of development of a university’s innovative activity. The paper presents an approach under which a university's innovative activity is defined by the key directions of development: scientific research, educational, and administrative. The authors also argue for the need to evaluate not only the results of a university's innovative activity but also the process of creation of innovative products and services and innovation potential. As a result of the conducted research, the authors conclude that some elements of a university's innovative activity affect it to a greater extent than anticipated, particularly the elements of administrative innovations, the “process” stage of innovative activity, and interaction with partners.

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