The paper discusses scientific communication and notes that the primary means is through scientific literature, which serves as a vessel for circulating knowledge and information about the world around us. However, in today's post-academic scientific landscape, where the number of publications in international databases is the main yardstick for assessing the productivity of scientists, research, and educational institutions, the issue of plagiarism in scientific communications has become increasingly relevant. It's worth noting that scientific articles are recognized as the primary form of communication, while other types of scientific publications such as monographs, abstracts in collections, and conference proceedings, which constitute a significant portion of modern scientific communication, are often overlooked. It has been shown that in Ukraine and EU countries where scientists from different nationalities and cultures participate, the objective isn't to eradicate plagiarism as a deviation from morality and law, but rather to significantly decrease its prevalence in science and higher education by addressing the factors that contribute to it. The most immediate consequence of plagiarism is the inundation of outdated scientific information with articles that imitate scientific activity, making it challenging to discover genuinely novel scientific information even with the assistance of the internet. Plagiarism also devalues the significance of scientific publications, complicates the identification of truly valuable publications, and violates the ethical and legal norms of scientific activity and scientific communication.
The dynamics of development of the modern world causes progressive changes in education, reflecting the creative search for the most effective forms of organization and technology of learning. Recent studies outline the strategy of practical constructions, involving the education system in the development of the value-semantic sphere of personality on a pedagogical basis. In the offered article the authors consider actual problems of formation of professional competence which is considered as the integrated property of the person possessing a complex of professionally significant for the future teacher of physical culture qualities. The study identified the concept of professional competence of the future teacher, value orientations. The classification of value orientations of the future teacher of physical education which allows to adapt more successfully masters to modern educational processes is proved. The importance of the teacher's value orientations in the modern process of forming the moral beliefs of future teachers is determined. One of the possible ways of forming professional competence in the process of training future physical education teachers through interactive interaction is presented. It is this system of training allows by determining the general laws of psychology and pedagogy, specifying their basic provisions to determine the specifics of coaching.