The article explores the issues related to the integration of Ukraine into European structures. The plans for carrying out and the processes of practical implementation of the relevant reforms are analyzed. Some aspects of relations between Ukraine and the European Union in 1991–2022 are considered. in the context of its search for a new identity, Ukraine – a way out of the economic and socio-political crisis, taking into account the Association Agreement, the expanded and deepened free trade zone and the Russian-Ukrainian conflict. Particular attention is paid to the institutional, political and economic parameters of integration, as well as the prospects that the country can achieve as an EU member. In Ukraine, European integration was perceived by most politicians and the public not so much as an alternative, but as a matter of vital importance. In the process of development, mistakes were made by Ukraine, the EU and the Russian Federation, which led to the second after the Yugoslav armed conflict in Europe. Under the new conditions, Ukraine has increased its efforts to get closer to the EU, making it a constitutional norm. In the current situation, the presence of political will and analysis of the mistakes made become a prerequisite. Only on this basis is the subsequent convergence of ideas about the ways of resolving the conflict, about the goals, timing and consequences of Ukraine’s integration into the EU possible, which plays an important role in the formation of the Eurasian space of security and cooperation. The country’s accession to the European Union has become one of the priorities of Ukraine’s foreign policy since the creation of an independent state in 1991. There were many obstacles along the way, which the country managed to overcome. The main idea and meaning of integration was that the republic, having joined the EU, would become part of a powerful project that would support the functioning of democratic institutions, the rule of law, promote economic and social development, give impetus to the development of regions, positively affect the business sector and will contribute to the improvement of the environment. To achieve this goal, Ukraine needed to implement large-scale economic and social reforms, to take on obligations related to EU membership.

Introduction. The relevance of the work is predetermined by the need to develop a strategy for the development of business tourism in Ukraine, taking into account the trends in the world centers of business tourism and optimizing the ways of our country's entry into the global space of business tourism. This is all the more important because in the leading tourist regions of the world, business tourism has a high profitability and often plays a significant role in the budgets of states, including economically highly developed ones. Methods. The methodological base of the study of the practice of conducting business and foreign economics and geographers and economics in the geography of world statehood, world economy and national studies. General scientific and special methods are used in the work: comparative, systematic analysis; statistical analysis - in the study of trends and dynamics of the development of the global market of tourist services; methods of observation, analysis and synthesis, evaluation – when determining the dynamics of the development of segments of international tourist services in the context of dimensions of sustainable development; methods of comparison, qualitative assessment. Results. The basic concepts of the system of business tourism are considered and the directions of its organization are analysed. The economic, social and cultural factors influencing the development of business international tourism are listed. The study shows that the spatial structure of business tourism reveals a similar three-tier hierarchical structure. This commonality is predetermined by the closest relationships between business tourism and the general system of international tourism and the system of the world economy as a whole. At the same time, business tourism is not only their component, but also a function (and indicator) of their structure and development dynamics. Discussion. The introduction of the main provisions of leading scientists will enhance the competitiveness of domestic firms specializing in the organization of business tourism, as well as the infrastructure serving it, to increase the validity of management decisions in the field of business tourism and related industries; will contribute to the formation of relations in the domestic market of business tourism within the framework of international standards. The above recommendations can be put into practice by creating a state program for the development and support of business tourism in the country. However, the problems of the impact of international tourism on the sustainable development of foreign economic relations of countries require further research on the basis of modern theoretical and methodical approaches to the latest imperatives of social and economic development. Keywords: international tourism, business tourism, new economic relations, crisis phenomena in the sphere of business tourism.

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статті є дослідження впливу феномена туризму як соціально-культурного явища на генезис цивілізаційного процесу та інтеграційні комунікаційні зв'язки між Україною і країнами Європейського Союзу (ЄС). Розкриваються головні важелі розвитку туризму, його основні аспекти та соціальні функції. Нині туризм розглядається як предмет наукового вивчення зі своїм понятійним апаратом, функціями та сферою впливу. У статті розглядаються соціальні та культурні чинники розвитку сучасного туризму. Особливу увагу приділено питанням потреби індивіда у туристичних послугах, визначено соціальний характер потреби туриста, проаналізовано особливості задоволення потреб у туристських послугах. Методологічними засадами дослідження стали загальнонаукові методи та прийоми дослідження, такі як аналіз, синтез, порівняння, аналіз статистичних даних. Проведений