Purpose The purpose of this paper is to examine the determinants of entrepreneurial intention. Specifically, the study investigated the extent to which personality traits or situational factors influenced entrepreneurial intention and whether the relationship among the predictor variables and the intention to become entrepreneurs differed between men and women. Design/methodology/approach Data were collected using a questionnaire-based survey of 393 students at a reputable international educational institution in Thailand. Hierarchical multiple regression analysis and analysis of variance were employed to test the hypotheses. Findings A total of eight independent variables were tested for their effect on entrepreneurial intention. Three of the personality traits, including need for achievement, risk-taking tendency, job security, were found to have a significant effect on intention for entrepreneurship. However, environment for starting a business and educational programme were found to be suppressor variables. Personality factors had a greater degree of effect on entrepreneurial intention than situational factors. With respect to gender differences, for women, job autonomy and job security were significant predictors while for men, need for achievement and risk-taking tendency contributed to entrepreneurial intention. Originality/value The study investigated whether personality factors or situational factors were the main drivers of entrepreneurial intention and to what extent gender differences exist in the determinants of entrepreneurial intention. Few studies have been based on a sample of respondents of such diversity in terms of nationality. The present study included respondents from 12 different nationalities in Asia.

No abstract

The present research aims to investigate the extent to which sensory appeal, nutritional quality, safety, and health determinants influence purchase intention, consumption, and satisfaction of consumers towards convenience food. The non-probability purposive sampling approach was adopted for the recruitment of consumers. A pre-tested questionnaire was used to collect data from 501 consumers. Descriptive statistics, confirmatory factor analysis, and structural equation modeling were adopted to analyze the data. Factor loading, Cronbach’s alpha, composite reliability, average variance extracted, and correlations estimate of constructs revealed good internal consistency and reliability of scale items as well as convergent and discriminant validity of the constructs. The path analysis of structural model demonstrated positive relationship between sensory appeal, nutritional quality, safety attributes, healthiness, and purchase intention of convenience food. Further, the path analysis of structural model revealed that purchase intention with consumption as well as consumption with satisfaction were positively associated for convenience food. Sensory appeal was the key determinant influencing purchase intention, consumption, and satisfaction of consumers towards convenience food. The good taste, pleasant appearance, nice smell, and appealing texture within sensory appeal were the most important factors influencing purchase intention, consumption, and satisfaction of consumers towards convenience food. Further, the consumers in emerging economies such as India focus more on sensory appeal in convenience food choice.

In rapidly developing economies such as Thailand, farmers face multiple challenges preventing them from improving their livelihoods, and are therefore reverting to collective action as a means to overcome those obstacles. Community enterprises (CEs) have recently emerged as a new form of such collective action, yet there is limited evidence regarding farmers’ perception of rice production CEs (RPCEs) and the specific factors influencing their decision to join. In order to fill this gap, primary data were collected through questionnaires administered to 406 farmers in six districts in Uthai Thani province in the central region of Thailand. A weighted average index (WAI) was employed to assess the farmers’ perception of RPCEs’ role, and a binary logit regression model was used to investigate the determinants of perception and membership in RPCEs. The results revealed that both members and non-members perceived RPCEs as a saving source but not a credit provider. Compared to non-members, members put more emphasis on the product competition with rivals. Decision to join was associated with small landholdings, diversity of rice varieties cultivated, participation in networks, membership of economic groups, access to extension services, access to credit, and proximity to the market. The results suggest that production-oriented and marketing-oriented policies should be promoted in order to encourage farmers to cultivate organic rice and rice for the niche market to supply to RPCEs in order to generate greater group income.

No abstract