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S ince the mid-1990s, the governments of Kenya, Tanzania, and Mozambique have actively established new Marine Protected Areas (MPAs) and Marine Parks along coastal East Africa as one of the optimum management strategies to protect and sustain marine biodiversity and also improve the livelihoods of coastal communities through ecotourism-related activities and alternative livelihood projects. The region's rich and diverse marine ecosystem has attracted the attention of the international ecotourism industry and marine conservationists (Cinner 2010; Francis,

Oral accounts of the past play an important role in the construction of cultural memories as they are reconstructed in dynamic social contexts. Based primarily on participant observation in a peri-urban village in Dar es Salaam, and life-history interviews with twenty-five elderly residents, this article focuses on reminiscing and cultural understandings of neo-liberal policies in Tanzania's post-socialist context. The article examines how people use narratives to understand and to give meaning to their individual experiences in the context of broader socio-cultural, economic and political changes. Narrators' oral life-histories and illness narratives reveal the ways in which the transition from Tanzania's unique form of socialism (Ujamaa) to Western-style neo-liberalism has led to the erosion of social cohesion at the community level, disrupted existing social support networks and limited access to healthcare. Participant observation and analysis of discursive data draw attention to the fact that the expression ‘This is not our culture!’ and its attendant sentiment ‘Life is hard!’ have become formulaic pronouncements, especially among poor and socially excluded people. These expressions indicate a loss of community values, and a decrease in respect and deference towards the elderly in the post-socialist era that is inextricably bound up with the hardships engendered by neo-liberal economic policies.