Investigating willingness to pay for green buildings in Nigeria and other developing nations is an urgent need since the world is advocating sustainable development, which the building industry must adopt while attempting to satisfy housing needs that are yet to be met in most developing countries. Recognizing that medium-income earners are victims of housing deficit who can afford housing to a reasonable extent in Nigeria, this paper aimed to investigate medium-income householders' willingness to pay for a green residential building to aid green building investment decisions in Makurdi. Three objectives were put in place to pursue the aim in which the study was approached quantitatively and adopted survey strategy using 300 questionnaires as the instruments for data collection as suitable for contingent valuation technique. Data collected were analyzed using the weighted mean, logistic model and multiple regression. The findings were that Makurdi medium-income earners find green features essential and are willing to pay a 3.3% premium price to purchase residential buildings with green features. Therefore, the paper recommends that the government and private investors strategically consider green residential buildings while creating more awareness of the importance of building green.

Examining willingness to pay for the green residential building has become necessary since modern technology in the built environment drives towards providing green buildings to reduce the adverse effect of the building sector on Mother Earth. Yet, it is worrisome that the building industry in Nigeria is struggling to meet housing needs with conventional buildings. Hence, this paper aimed to investigate the effect satisfaction with traditional housing has on willingness to pay for green buildings to aid green building investment decisions in Makurdi. Three objectives pursued aim. The survey research strategy adopted using questionnaires as a research instrument as suitable for contingent valuation surveys. Three hundred samples were taken from a sample frame of 552 using the stratified sampling technique. Data collected were analysed using weighted mean, binary logistic model, and linear regression. The findings revealed that Makurdi householders are satisfied with conventional housing yet are willing to pay a 3.3% premium price to purchase green buildings; satisfaction with traditional housing negatively affects willingness to pay for green buildings. However, such an effect is not significant. Recommendations are made to create awareness on the importance of building green while investors are advised to invest in green homes.