There has been a rapid growing of m-commerce application in recent years due to the development of mobile communication technology and e-commerce business. However, only about 30% of online users, who conduct online searching, make online purchases. The low conversion rate seems to be correlated with poor usability aspect of most mcommerce applications and poor satisfaction reported by users. Research has reported that satisfaction and continuance intention in using m-commerce applications have relationships with service quality and information quality. In this study, a new model of user satisfaction and continuance intention in the context of mobile application was proposed by incorporating usability aspect. The study involved 230 respondents. To develop a new reliable and valid model, this study used Structural Equation Modelling (SEM) that include two stage evaluation, namely measurement model evaluation and structural model evaluation. Results demonstrated 34 valid and reliable indicators which can be used to measure service quality, information quality, usability, user satisfaction and continuance intention in M-commerce application. There were positive and significant relationships among service quality, information quality, usability, user satisfaction, and continuance intention. This study provide evidence on the importance of usability aspect in Mcommerce application for user satisfaction and continuance intention. Abstrak Pentingnya Aspek Usabilitas Pada Aplikasi M-Commerce untuk Meningkatkan Kepuasan dan Niat KeberlanjutanPengguna. Pertumbuhan aplikasi m-commerce dalam beberapa tahun terakhir sangat pesat karena perkembangan teknologi komunikasi seluler dan bisnis e-commerce. Namun, hanya sekitar 30% pengguna online, yang melakukan pencarian online, bersedia membeli online. Tingkat konversi yang rendah tampaknya berkorelasi dengan aspek usabilitas yang buruk dari sebagian besar aplikasi m-commerce dan kepuasan yang rendah dilaporkan oleh pengguna. Penelitian terdahulu telah mencatat bahwa kepuasan dan niat keberlanjutan dalam menggunakan aplikasi m-commerce memiliki hubungan dengan kualitas layanan dan kualitas informasi. Dalam studi ini, model baru kepuasan pengguna dan niat keberlanjutan dalam konteks aplikasi mobile diusulkan dengan memasukkan aspek usabilitas. Penelitian ini melibatkan 230 responden dan menggunakan structural equation modeling (SEM) yang mencakup dua tahap evaluasi, yaitu evaluasi model pengukuran dan evaluasi model struktural. Hasil penelitian menunjukkan 34 indikator yang valid dan andal yang dapat digunakan untuk mengukur kualitas layanan, kualitas informasi, usabilitas, kepuasan pengguna dan niat keberlanjutan dalam aplikasi m-commerce. Terdapat hubungan positif dan signifikan antara kualitas layanan, kualitas informasi, usabilitas, kepuasan pengguna, dan niat keberlanjutan. Studi ini memberikan bukti tentang pentingnya aspek usabilitas dalam aplikasi m-commerce untuk meningkatkan kepuasan pengguna dan niat keberlanjutan.

This study aims to predict the relationship between attitudes towards entrepreneurship, subjective norms, perceived behavioral control, and entrepreneurship education on entrepreneurial intentions in XYZ University students. The approach of this research is quantitative research. Data was collected by applying questionnaires. This study consisted of 171 respondents. Data was analyzed by applying validity and reliability tests before hypotheses testing. Findings revealed that attitudes towards entrepreneurship had a positive effect on entrepreneurial intentions, subjective norms had positive effects on entrepreneurial intentions, behavioral control was considered to have positive effect on entrepreneurial intentions, entrepreneurship education has a positive effect on entrepreneurial intentions, moderate entrepreneurship education relationships between attitudes towards entrepreneurship with negative entrepreneurial intentions, entrepreneurship education moderates the relationship between subjective norms on entrepreneurial intentions negatively entrepreneurship education moderates the relationship between perceived behavioral control negative about entrepreneurial intentions.