The sportswear industry has become prominent, popular, and a very obvious category among various age groups in India. Big sports brands like adidas, seeing the Indian market potential, have extended their businesses across the country. To increase sales, online purchase has become one the most effective, easy, cheap, and quickest solution for the end customers as it provides the end consumers a variety of products, their designs, and color combinations on clicks. A large number of consumers express what exactly the end customer thinks about a particular product's preference level of brand, quality of service, quality of product, or stylish nature of the product. The current study does an evaluation of such online comments and reviews giving their feedback on their public Twitter accounts, flipkart.com, or amazon.in about an adidas sports brand in India. The research also provides a basic flow of Java program in the form of an algorithm that is used to collect the dataset from Twitter, process it, and export it into an Excel sheet for further investigation.

Sports Apparels are pretty common amongst the young generation people since it provides people with greater flexibility, comfort and ease of use. Looking at the sell trend and bulk purchase of Sports Apparels and Sportswear by people, bigger companies like adidas, Nike, Puma, Reebok and Fila started spreading their business in Asia, specifically in India. With the course of time, a large number of customers have increased who not only are shopping online but also posting their reviews or comments on e-commerce sites, social media platforms, blogs, forums etc. The study assesses three brand analysis factors or parameters i.e. brand name, price and style on five sports brands which includes adidas, Nike, Puma, Reebok and Fila. On the basis of consumer’s online textual data, positive or negative reviews and comments, were segregated with respect to three mentioned brand analysis parameters of each sports brand. The Research was carried out on five sports brands and the final assessment was done accordingly for the three brands analysis parameters namely Brand Name, Price and Style. The research did the assessment of mentioned three factors that is Brand Name, Price and Style forming the consumer perception regarding selecting sports brands through Netnography and Text Mining.

No abstract