Aleksandro Stulginskio universitetas (Lietuva)ANOTACIJA Straipsnyje nagrinėjamos vietos turizmo galimybės. Kadangi visame pasaulyje prognozuojamas turizmo srautų augimas, šalims svarbu pritraukti kuo daugiau vietos ir užsienio šalių turistų. Tad turizmo organizatoriams, siekiant išskirtinumo, reikia ieškoti unikalių aspektų vietos turizmo rinkodaros komunikacijos požiūriu. Šiuo straipsniu siekiama atskleisti, kaip socialinės medijų formos funkcionuoja renkantis vietos turizmo organizatorių keliones. Nustatyta, kad socialinės medijos laikomos vienos perspektyviausių ir labiausiai naudojamų pasaulyje rinkodaros priemonių vietos turizmo plėtrai. Nors įvairūs socialinių medijų rinkodaros aspektai turizme sulaukia vis daugiau tyrėjų dėmesio, dažniau įtraukiami ir į Lietuvos turizmo rinkodaros strategijas, tačiau nėra išsamesnių teorinių ir pirminių jų naudojimo tikslingumo tyrimų, netirtas ir ryšys su vietos kelionės tikslu. Straipsnyje pastebima, kad vis sudė-tingiau socialines medijas atsirinkti. Atliekant tyrimą taikyti šie metodai: mokslinės literatūros lyginamoji analizė ir sintezė, anketinė apklausa, grafinio modeliavimo metodas. Identifikuotos įtaigiausios Lietuvos keliautojams socialinių medijų formos, kurios ateityje iš vietos turizmo organizatorių pareikalaus ne tik efektyviai veikiančių rinkodaros priemonių, bet ir jose pateikiamo įdomaus, netradiciniais sprendimais paremto keliones pristatančio informacijos turinio. PAGRINDINIAI ŽODŽIAI: socialinės medijos, vietos turizmo organizatoriai, rinkodara, įtaiga, kelionė, pasirinkimas.JEL KLASIFIKACIJA: P25, P48, P50, R1, R58 DOI: http://dx.doi.org/10.15181/rfds.v23i3.1597 Įvadas Pastaraisiais metais vis labiau pastebimas augantis socialinių medijų poveikis turizmui ir jo vystymui. Socialinės medijos naudojamos vis dažniau ir plėtojamos tolygiai su technologijomis. Lietuvos turizmo rinkodaros 2016-2020 metų strategijoje (toliau -VTD strategija) pateikiami 2015 m. Eurobarometro duomenys atskleidžia, kad priimant su kelionių planais susijusius sprendimus svarbiausias vaidmuo tenka draugų, kolegų ar giminaičių rekomendacijoms (55 proc.) ir interneto svetainėms (46 proc.). Be to, nustatyta, kad internetas (66 proc.) -labiausiai paplitęs būdas organizuoti atostogas, jo naudojimo intensyvumas nuolat auga. VTD strategijoje pažymima, kad informacinių technologijų svarba turizmui neabejotina, nes: patyrę turistai vis daugiau kelionių suplanuos ir užsisakys internetu (be tarpininkų); kelionių agentūrų poreikis mažės, nes operatoriai sudarys galimybes visą kelionės paketą užsisakyti ir nusipirkti internetu; augantis interneto vartojimas lems naują poreikį vykdyti veiksmingą elektroninę rinkodarą ir palaikyti ryšį su vartotojais (per vis dar inovatyviomis rinkodaros komunikacijos priemonėmis laikomas socialines medijas); svarbus vaidmuo

The food market notable new brands, new food growing number range. Becomes relevant to the question of how to successfully position the new brand, raising strong associations, which were formed by other elements of the brand equity: identity, awareness, image, reputation, loyalty, distribution. There is new emphasis on the relevance of the food equity of importance. The aim of the article – to provide a new brand new food products equity on the market positioning, the creation of a strong association model. This model lacks not only the construction of a new brand equity concept, but also the process of identification . To achieve the objective, the paper presented a new brand equity concept of the equity of food in the context of the criteria. Theoretical methods to analyze the context of the still little systematic re-branding of a new food product on the market equity of the positioning, the creation of a strong association aspects, which, according to the principle of the algorithm to structure the process model. This model is recommended to use in order to successfully integrate the new brand equity new food product equity on the market. This model is recommended to refer to the area of marketing science and practice of professionals in order to better integrate the new brand new food product on the market. The model is recommended to determine the eligibility simulation study and expert opinion.

The paper aims to analyse the situation of family farms in Lithuania regarding essential problems and challenges. Family farming in Lithuania remains new phenomena in a period after gaining independence after the 1990s. Family farms are very important for Lithuanian rural areas as they create the main job places and income for the citizens. The need to analyse the situation about family farms in Lithuania remains on the problems disclosed in the research. It could be named as lack of legal acts concerning family business, poor managerial traditions of family farming comparing with other EU countries, lack of financial resources for innovative growth, poor family business including family farming culture and lack of values keeping families together, lack of interest of family farmers in diversified activities including social entrepreneurship in rural areas. The grounded solutions and suggestions how to improve situation in rural areas for family farmers are needed. One of the suggestions in this paper about the situation is diversified family farms activity with additional innovative activities and deeper involvement of young farmers in the family business. Social entrepreneurship could be a possible solution for family farms in rural areas.

The methodology of study is based on a new educational thinkingto use analytics to build ideas and make them better. The article analyzes the equity of a new product in terms of consistency of the equity of a new brand. The aim of the study -to identify the new product's consistency quality importance on the new brand equity when the customer chooses a new product (the example: candy in boxes). Theoretical study was based on the analysis of scientific literature, synthesis, logical generalisation, graphic modeling and a survey (2017 (n = 416)). Analysing the equity of the new product consistency for the new brand equity structure. Recognizing that consumer choice depends on the equity of the new consistency of the product offered to him by the firm's offer, the practical test of the scientific concept has been chosen from the original study, analyzing the equity of the candys in boxes as a new product for the consumer. The results allow us to make assumptions about what elements of the new consistency of the product could influence the success of the new brand on the candy market. The consistency quality of a new food product is essential factor of a new brand equity. The results of the study lead to conclusion that new food product (candys in boxes) Lithuanian shoppers perceive the importance of consistency quality and assess the identity (as unique products) (between high and medium value), which is forming a positive image of the product (quality assurance). The results of the research can be applied to the needs of the consumers of the Lithuanian candys in boxes market. Keywords: new brand, new product consistency, candy, quality, equity.Problem. Researchers Kitt, Sträter (2008) in their the study concluded that sugar-free confections grew much faster than those made with sugars, mainly because they dominated the new-product launches. Chocolate products are the most important products of candy that are popular with a lot and as a source of energy in addition to its high nutritional value. Chocolate is the most frequently craved food (El-kalyoubi et al., 2011). However, chocolate is classified as a high calorie food due to the high fat and sugar contents. These contents have negative effects on health (Kim et al. 2017), Black chocolate, black chocolate candys without synthetic food additives, no GMO, sugar reduction, organic consistency are good effect effects on health.Lithuania, as well as other countries in the world, pays more and more attention to food quality. This is determined by botha new buyer approach to food and human concern. Does this claim confirm the fact of the purchase of candys according to their quality characteristics in Lithuania.In this study, the research problem presupposes the aim of the study -to identify the new product's consistency quality importance on the new brand equity when the customer chooses a new product (the example: candy in boxes).The logic of realisation of the aim emphasizes the following goals: 1) To analyze the theoretical model concepts for new brand new food pro...