In the context of deteriorating relations with ‘Western’ states, Russia’s state-funded international broadcasters are often understood as malign propaganda rather than as agents of soft power. Subsequently, there is a major credibility gap between how Russian state media represents itself to the world and how it is actually perceived by overseas publics. However, based on the study of RT’s coverage of the Russian hosted FIFA 2018 World Cup and the audience reactions this prompted, we find that this credibility gap was partially bridged. By analysing over 700 articles published by RT, alongside social media and focus group research, we find that RT’s World Cup coverage created an unusually positive vision of Russia that appealed to international audiences. Our study demonstrates how state-funded international broadcaster coverage of sports mega-events can generate a soft power effect with audiences, even when the host state – such as Russia – has a poor international reputation.

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The article considers educational migration as part of the general intellectual. The main trends associated with the movement of large masses of the population are identified. The main problems of the legal regulation of educational migration in modern Kazakhstani conditions are investigated. The current legislation in the field of education and science, which is the key to regulating legal relations, is analyzed. The norms of the formation of the state educational order as the main way of financing higher and postgraduate education are studied.

Понятие «доступная (городская) среда» - это социальное явление, направленное на создание и улучшение условий для всех маломобильных групп населения, включая людей с инвалидностью. В настоящее время люди с ограниченными возможностями активно вовлечены в процесс массовой коммуникации. СМИ как отражают, так и во многом формируют ценностные ориентации общества, в том числе и отношение населения к проблеме инвалидов. Инициаторами формирования доступной среды могут стать представители власти, негосударственные организации и отдельные заинтересованные лица. Говоря о доступной среде, следует учитывать все категории населения, испытывающие временные или постоянные трудности при самостоятельном передвижении или ориентировании в пространстве. В работе рассматривается роль СМИ и их вклад в формирование доступной среды и равного общества для всех граждан. Актуальность проблемы доступной среды, как и любого другого аспекта социальной жизни, определяется присутствием и развитием данной темы в средствах массовой информации. Наше исследование заключается в анализе материалов СМИ по заявленной тематике и влиянии журналистики на аудиторию в вопросах, касающихся создания безбарьерной среды и отношения к инвалидам. The notion of accessible (barrier-free) environment is a social one aimed at the creation and improvement of the conditions for all low-moblity groups of population including disabled people. At present time these groups of population are actively involved in the process of mass communication. Mass media both reflect and form values of society including the attitude to the problems of invalids. The formation of accessible environment can be initiated by the authorities, independent organizations or certain interested people. Talking about this problem, we must take into account all the categories of population having temporary or permanent difficulties with self-transportation or spatial orientation. In present work we study the role and impact of mass media in formation of accessible environment and society of equal rights and opportunities. The relevance of this problem as well as other aspects of social life is defined by the presence and development of this subject in mass media. Our research is aimed at analysis of mass media publications on the declared subject and their influence on the readership in the issues which refer the creation of barrier-free environment and the attitude to invalids in general.