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Wildlife Tourism has gained significant recognition in last decade from both officials and researchers for the multiplier effect it creates, contributing to employment generation and entrepreneurship for the local community and conservation of biodiversity in local corridors. However the tourism activities remained regionally centred due to low awareness and distances until intervention of ICT tools and infrastructure. The aim of the study is to study the relationship between digitalization and wildlife tourism in generating sustainable value for its stakeholders. The study draws valuable inputs from existing literature and responses from 170 respondents through Google forms and conducting telephonic semi-structured interviews of stakeholders from wildlife tourism to study the intervening role of digitalization on wildlife tourism in Madhya Pradesh. The findings reveal the inevitable role of digital technologies like smart phones, social media, and websites and so on at various stages of decision making from selecting or exploring a destination, preference of channel for booking a holiday, tourism products and satisfaction. The advent of Pandemic covid-19 is anticipated to bring several transformations within the industry creating a spurt in digital and sustainable solutions in tourism industry. The study throws light on changing preferences of consumers post covid-19 discussing opportunities and limitations of wildlife tourism amongst existing dynamism and limited resources. The research aims to provide useful suggestions for integrating digital tools to enhance consumer satisfaction and experience with wildlife tourism addressing the current limitations with strategic resource management and planning bringing managerial effectiveness.

As we all know that in the present time of technology peoples of whole world are directly or indirectly connected each other and telecommunication sector plays a significant role in this connectivity. India's telecommunication network is the second largest network in the world based on the total number of telephone users (both fixed and mobile phone) and it has the world's third-largest Internet user-base. According to the Internet and Mobile Association of India, the Internet user base in the country stood at 190 million at the end of June, 2013. The performance of any organization depends upon the proper and efficient management of financial resources. The better management of financial resources positively affects the solvency, turnover and earning capacity. Under this research paper four major Indian telecommunication companies are selected and various ratios as current ratio, debt-equity ratio, assets turnover ratio and net profit ratio have been calculated for the purpose of comparison of the solvency, turnover and earning capacity in respect of financial resources management.

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Purpose — Travelling preferences and expectations play a dominant role in influencing tourists’ decision-making and choice of destination. Tourism sector is undergoing recovery from COVID-19, showing strong signs of change with the surge in domestic tourism in the Indian state of Madhya Pradesh. People’s priorities and expectations post-COVID-19 are going through continuous reformations under several socioeconomic and psychological makeup. Therefore, the research is conducted with the prerogative of understanding the traveling preferences of tourists post-COVID-19 towards the choice of tourism products.Method — The research follows a descriptive cum explanatory research design to study tourism prospects in Madhya Pradesh, known as Tiger state of India, which is popular for wilderness indigenous or heritage tourism. The data is collected through close-ended questionnaire from prominent tourist locations of Madhya Pradesh during 3-4 months of peak season and analyzed through descriptive statistics. Result — The study reflects the expectations of tourists concerning factors such as safety, hygiene, public works, quality of services, etc which affect their decision for choosing a destination and likelihood areas of expenditure.Contribution — The study is a unique account of research work on prospects of domestic tourism in Madhya Pradesh post-COVID-19. It fills the existing gap in the literature and will be facilitative for further studies and marketers alike for bringing resilience to the sector, understanding tourist’s preferences after any health or national emergencies.