A basis for the identification of potential tourist development areas was defined as a combined use of the model of area load by visitors, the territorially-located database of tourist attractions, and the perception of their attractiveness by visitors. A distinctive inequality was identified in the area load and the distribution of tourist attractions. The areas of development were determined on the basis of a difference between the relative attendance and the relative attractiveness of the partial territorial units of a regular hexagonal network, sized approximately 3 km2, with a concurrent requirement of above-average total attractiveness

The significance of the vulnerability of nature-rich areas with high development potential for tourism was studied using three types of data: 1) spatial distribution of tourist attractions, 2) the appeal level of these attractions, and 3) the number of visitors. The Bohemian Forest and South Bohemia were chosen as study areas. Nine types of landscape spatial appeal were identified in the study area. Two most important types were defined based on their appeal where there are rare relic features in the natural environment dominated by the presence of peat bogs and natural habitats with scrub undergrowth or virgin forests. These types were also found in the areas with the greatest potential for tourism development. However, these areas are also the most important from the point of view of nature conservation and landscape protection in Central Europe.

The predictors of a positive word-of-mouth experience as an important destination loyalty factor among tourist in the Šumava and South Bohemian Touristic Regions were studied via structural equation modelling. The perception of quality, on-site experience, and the perception of value as the mediators between the motivation to visit and the word-of-mouth experience were studied. The pleasant ‘natural’ environment, the history, the accessibility, and the closeness were found as the pull motivation factors. Social gathering, education, self-reflection, and relaxation were revealed as the push motivation factors. Speaking of the common-place factors, the complexity, the novelty, and the density were all identified as factors of perception of the visited environment. The on-site experience is given by pleasure, arousal, and dominance feelings. The model ‘motivation to visit → quality of environment → on-site experience → perceived value of environment → satisfaction with visit → willingness to recommend the visit’ was found as being appropriate for the collected data.

No abstract

The aim of the paper is to evaluate differences in the quality perception among particular segments of demand. Data for analysis were collected by means of the questionnaire survey among clients of accommodation establishments. The research in accommodation establishments succeeded to identify four factors of the perception of quality of services provided in those establishments, when only accommodation and catering services were taken into consideration. Age appeared to be an important criterion for the evaluation the of the quality of offered services as the differences in the quality perception among particular age groups were proved for three of four identified factors of the quality perception. The factors are as follows: “environment of the accommodation establishment”, “hygiene in accommodation establishment”, “service in the catering part of the establishment” and “quality of the meals”. The duration of stay as well as the gender of the respondents influences the quality of perception only in the perception of the “quality of meal” factor. Compared to the duration of stay, the repetition of the stay is a considerably important factor in causing the variability of the answers on the rate of the quality perception. The purpose of travel was also proven to be a criterion affecting the rate of the quality perception of the first three factors, whereas the impact of the criterion “client’s travel companionship” was proven in case of the first and third factor.