The development of the current era produces increasingly sophisticated facilities with the support of information technology, which can be used as a medium in developing customer satisfaction-oriented business ventures. Technology can not be denied has brought many changes in the dynamics of business competition today. Starting from the birth of new competitors, new product innovations, to the presence of various new business models. One form of technology integration is in marketing practices using digital marketing strategies. This form of digital marketing will be an alternative for small and medium enterprises (SMEs) with a limited promotional budget. The use of social media such as Facebook, Twitter, Instagram, and websites are alternatives that can be used to create brand awareness, engagement, sales and even loyalty. The integration of application-based digital marketing strategies in a business requires analysis of internal and external factors to determine the most effective digital marketing strategy. appropriate. This strategy is essentially a form of marketing that emphasizes brand communication to increase customer satisfaction. Theoretically, application-based digital marketing strategies can not only affect brand satisfaction, but can also lead to increased brand trust and brand loyalty.

The Women Farmers Group (KWT) of Sekar Taji are mostly housewives or farmers in Srengat Village, Srengat District, Blitar Regency. Located on Jl. Mayang Rt 01 Rw 08 Krebet Village environment 4. Has good potential for horticultural cultivation and ornamental plants. The beginning of the establishment of this group was due to the effect of soaring chili prices in 2016 which affected local farmers greatly, then the village head Inggit Budi Santoso took the initiative so that every family or house has its own chili plant at least 5 trees. Over time, this group received Orchid Flower droppings from the Department of Agriculture with the aim of increasing the family’s income. One of the problems with the Sekar Taji farmer group is the problem of marketing orchids and the presence of pests and pathogens. Control is usually carried out by farmers by spraying synthetic pesticides. In this socialization process, we provide an alternative, namely using plant-based pesticides that are more environmentally friendly, through training on the manufacture of plant-based pesticides. The methods used are consultation, training and application. The result of this socialization is an increase in knowledge and skills about the benefits and ways of making vegetable pesticides from plants around the house. Vegetable pesticides can reduce production costs and have potential as a home industry.