Tourism industry records various economic, social, political and others influences and provides itself important position in the overall

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Brands Nike and Adidas are considered competitors because both companies produce sports shoes, clothes and equipment and are leading in the global market. The subject of this work is analysis of the impact of brands on consumers' willingness to buy brands like Nike and Adidas, as well as examining the similarities and differences between the brands and their positioning in the global market. The purpose of this work is reflected in increasing the level of awareness of the importance that the companies in BiH build a strong brand as one of the prerequisites for good positioning on the market, and about the impact of the brand on consumers ' inclination to purchase specific products. The specified subject and aim of this research has set up guidelines to define the main hypotheses that the citizens of the municipality of Foca believe that brand has a significant impact on them when purchasing athletic shoes, apparel and equipment, and to prefer shopping Nike better than Adidas brand. The research was conducted by a variety of techniques and methods of scientific research .

The circular economy concept is increasingly gaining in importance. The world's most developed economies pay more and more attention to this concept. The European Union adopted a special document to affirm the concept. In Serbia, this concept is in its early stages, but is being practically (production) and institutionally actuated. This paper analyses a sample of six companies engaged in different production options in the area of circular economy. The aim of the paper is to analyse the perspective of a new concept in Serbian economy, through assessment of the financial position and credit rating of these companies by applying Altman's Zʼ and Z"adjusted score model. The findings in the paper showed that the companies which had been subject to this analysis have such financial position and credit rating that make assessment of their future optimistic. In the light of that, there is a prospect for the development of circular economy concept in Serbia.

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