Gastronomic tourism is a rapidly growing segment in the hospitality industry with great potential. Amongst, organic foods gained a rapid attention from consumers due to its use of carbonic fertilizers and inherited special food qualities. But, contradictory ideas in the literature were explored regarding consumer behavior on organic and conventional food consumptions in Sri Lanka. Hence, the objective of the study aims to investigate the consumer attitudes and knowledge about organic foods during consumption. Given the qualitative nature of the issue, primary data were collected through focus group discussions. Through qualitative content analysis the findings revealed consumers are generally conscious about the use of chemicals and environmental impact of food production. As per, the consumers are knowledgeable and being patient for the extremely high prices of organic food materials due to its inaccessibility. Respectively, the implications mainly focus on enhancing government's involvement to stabilize organic supply chains in urban areas.

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Tourism, being one of the world's largest and most prosperous industry with diversified dimensions focusing on tourists, and sustaining a strong interaction with the local residents. The intention of this study is to examine the impact of Corporate Social Responsibility (CSR) dimensions on brand image of hotels and to determine the most efficient CSR dimension that can strengthen a favorable brand image. Hundred (100) local residents were selected from Kandy and Galle districts using questionnaire with adaptation of judgmental sample technique. The data was analyzed using descriptive statistics, multiple regression analysis, and correlation analysis while using SPSS software. The findings revealed there is a significant impact of CSR dimensions on brand image of hotels and among the three categories, social CSR dimensions mostly affected to the brand image of the hotel. The researcher suggested that CSR dimensions may also be used as a great marketing strategy and there are opportunities to conduct further researches under the areas like identifying most suitable marketing tools to promote CSR among the target audience.