Kuningan local tourism possesses a promising future. However, some investigations cite a decrease in visitors over time, revealing underlying problems in the organization. Critical inquiries may arise from the interaction of information technology and market orientation to increase competitiveness and, finally, tourist attractions' performance. Thus, this study investigates the local tourism activity of Panembongan Hill in Kuningan, Banten, Indonesia. One hundred thirty visitors agree to participate in the study, and the coded responses are analyzed using structural equation modeling. The results reveal that Information Technology does not relate to competitiveness and tourism business performance; market orientation increases competitiveness and business performance. Finally, the competitiveness of tourism activities propels business performance considerably.

Tourism is one of the uses of natural resources that can have high economic value for regions that manage natural resources into tourist attractions that can attract visitors both from within and outside the country. In addition, tourism also has an influence on Regional Original Revenue (PAD) for Local Governments. Kuningan Regency is one of the areas in West Java which has a variety of tourist attractions. One of the leading tourist objects is Panembongan Hill Tour. Panembongan Hill Tourism has potential that needs to be developed. With the existence of competition, the panembongan hill tourism is faced with various opportunities and threats both from outside and from within the country. Based on a survey conducted there was a decrease in the number of visitors during the opening of new tourist attractions, therefore this study was conducted to determine the effect of Information Technology and Innovation on Competitive Advantage to Improve Organizational Performance in Panembongan tourist attractions. The population in this study visitors come to tourist attractions in Panembongan which are domestic tourism and foreign tourists. The number of samples used was 150 respondents. The data collection method is done through a questionnaire method. This study uses structural equation medeling (SEM) analysis techniques using the AMOS 2.1 analysis tool. Keywords: Information Technology, Innovation, Competitive Advantage, Organizational Performance