This study aims to examine the effect of the ePPM-SMEs implementation to the value of management capability and management performance. Furthermore, this study examines the effect of management capability towards management performance as well. This study is an explanative/ associative study which is used hypothesis testing. The study was conducted in groups of SMEs/ creative industries spread over five cities / regions in East Java. The population is determined by the criteria of SMEs/creative industry which participate in the ePPM-SMEs program as owner and being active in business for at least five years. Based on these criteria, there are 60 SMEs / creative industries who meet the criteria. Since all members of the population are members of the sample as well so this study is also called as complete enumeration method.The results of path analysis show that the ePPM-SMEs program directly and significantly affects the management capability and management performances as well as management capability towards management performances. The results of this study indicate that the structured implementation of ePPM-SMEs program produced more creative and innovative of management capability. In addition, innovative management capabilities will result to the more effective and efficient management performance. Since management capability is the main key to determine good management performance, massive support for ePPM-SMEs program will encourage creative and innovative behavior in applying management concepts and functions.

The aim of the study  is to examine  the effect of market orientation and competitor orientation to market  innovation and sales growth, and the effect of market innovation to the sales growth of food Companies in Surabaya. The population of the study is all big food companies, which are operated until the end of 2008, and located in Surabaya Industrial Estate Rungkut (SIER). This research employs complete enumeration since the number of population is relatively small (23 food  companies), whereas the analysis tool is path analysis. The test results indicate that: market orientation has direct, positive and significant effect to market innovation of food companies. Competitor orientation has direct, positive and significant effect to market innovation of food companies. Customer orientation has direct, positive and significant effect to the sales growh of food companies. Competitor orientation has direct, positive and significant effect to sales growh of food companies. The market innovation has direct, positive and significant effect sales grown of food companies. Another important finding shows that market  innovation is able to mediate customer orientation and market orientation with growth sales of companies. It means that the presence of market innovation is required to strengthen the effect of customer orientation and competitor orientation to sales growth of companies.

This study aims to examine environmental changes in determining the value of social media and business growth and to examine social media in determining the value of business growth. This study is an explanative/associative research which is accompanied by hypothesis testing. The study was conducted at the creative industry center with a population of 265 creative industry players, a sample size of 53 respondents, purposive sampling method for data collection.The results of path analysis show that environmental changes directly and significantly affect social media and business growth, as well as social media directly and significantly affects business growth in the creative industry sector. The results of this study mean that environmental changes and social media have a strategic role to explain how to leverage business growth to be more effective in the midst of the COVID-19 pandemic which is still not conducive, as well as proper use of social media, so business management becomes faster and more efficient so that it can leverage business growth for the better.---Tujuan penelitian ini ingin menguji perubahan lingkungan dalam menentukan nilai media sosial  dan pertumbuhan usaha serta menguji media sosial dalam menentukan nilai pertumbuhan usaha. Penelitian ini termasuk jenis penelitian ekplanatif/asosiatif yang disertai dengan pengujian hipotesis. Penelitian dilakukan pada sentra industri kreatif dengan populasi sebanyak 265 pelaku industri kreatif, sampel size sebanyak 53 responden, metode purposive sampling untuk pengambilan datanya.Hasil Path analysis menunjukkan bahwa perubahan lingkungan secara langsung dan signifikan berpengaruh terhadap media sosial dan pertumbuhan usaha, demikian pula media sosial secara langsung dan signifikan berpengaruhi terhadap pertumbuhan usaha sektor industri kreatif. Hasil penelitian ini memberi makna bawah perubahan lingkungan dan media sosial memiliki peran strategis untuk menjelaskan bagaimana mengungkit pertumbuhan usaha menjadi semakin efektif ditengah pandemi covid 19 yang masih belum kondusif, demikian pula pemanfaatan media sosial secara layak, maka pengelolaan usaha  menjadi lebih cepat dan efisien sehingga mampu mengungkit pertumbuhan usaha menjadi semakin baik.

Krisis ekonomi yang melanda negara Indonesia harus segera dibenahi dalam waktu yang relatif singkat, mengingat dampaknya yang sangat menyengsarakan kehidupan sebagian besar rakyat kecil diberbagai pelosok kota dan pedesaan. Krisis ini dipicu oleh konsep pengembangan ekonomi kita yang bersifat diskri-minatif, untuk itu perlu dikembangkan demokrasi ekonomi yang berpihak pada ekonomi kerakyatan seba-gaimana yang tertuang dalam TAP MPR No. 16 tahun 1998 sehingga peran ekonomi rakyat harus mampu masuk ke pasar global serta meningkatkan penerimaan devisa bagi negara.