In this research article the heat transfer of generalized second grade fluid is investigated with heat generation. The fluid flow is analyzed under the effects of Magneto hydrodynamics over an infinite vertical flat plate. The Newtonian heating phenomenon has been adopted at the boundary. For this purpose the problem is divided into two compartments i.e. momentum equation and energy equations. Some specific dimensionless parameters are defined to convert the model equations into dimensionless system of equations. The solutions for dimensionless energy and momentum equations are obtained by using the Laplace transform technique. From obtained results by neglecting magneto hydrodynamic effects and heat source some special case are achieved which are already published in literature. The case for which the fractional parameter approaches to the classical order is also discussed and it has been observed that it is convergent. Finally, the influences of different physical parameters are sketched graphically. It has been observed that for increasing values of Prandtl number the velocity and temperature decreases, for increasing values of Grashof number the velocity of the fluid increases. Also it has been investigated that for increasing values of fractional parameter the velocity and temperature of the fluid increases.