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This study examines the kinship of the Malay language and the Malagasy language. These two languages come from the same proto language, namely Proto Austronesian (PAN). Departing from the researchers’ assumptions about the linguistic relationship both at the phoneme and morpheme levels, there is a close kinship system or relationship between these two languages. Even though they are geographically and geo-politically separated, preliminary research on these two languages shows several universal features, one of which is that both languages are agglutinative languages. Therefore, this study is an attempt to find empirical evidence about the separation time between Malay and Malagasy by using language grouping methods and lexicostatistical techniques. The first stage, the researchers collect 300 basic vocabularies compiled by Swadesh (1995). The method used in providing the data is the referential method, while the technique used is the note-taking technique. Second, the researchers determine which pairs of the two languages are cognate languages. Third, the researchers calculate the age and separation time of the two languages. Fourth, the researchers calculate the error term to determine a more precise separation time. The result of this research indicates that Malay and Malagasy were a single language at 4223-3951 thousand years ago and began to separate from their proto languages in 2201-1929 BC.

This research is aimed to analyze the conversational implicatures and the application of cooperative principle found in the dialogues of The Sixth Sense movie. The analysis based on qualitative methodology which focused on four kinds of maxims (P. Grice, 1975). The next section is the analysis of the dialogues which contained cooperative principle. The result of this research shows seventeen maxim violations included eight of data violating a maxim of quality, three data violating maxim of quantity, three data violating maxim of manner, and three data violating maxim of relevance. The researcher also found six data of cooperative principle in the object of the research. The theory successfully applied towards the data of maxim violations and cooperative principle in The Sixth Sense movie.

This article studies Batubara Malay's proverbs and their local working ethos. Sixproverbscontaining some values-from advice and motivation to cooperation-constituted samples. The data sources for this study weresamples of proverbs-or sayingscommonly used by local speakers. Islamic Working Ethos (IWE) as proposed by Rokhman (2010) was used to make assessment to the working ethos. Results of the study revealed that based on their forms and meanings the working ethos could be realised by either in literal or non-literal forms and meanings and based on the frequency there were 19 word-list with their distribution range from 10 to 55 tokens. In terms of conceptual mapping, it was found that the ethical values were mapped on human beings, plants, and animals. The working values were mostly in concordance with hard-working with special reference to preservation, enthusiasm, studying hard; with discipline which was related to punctuality; with responsibility within its specific properties of being loyal, honest, sincere, patient, austere, empathetic, and anxious; and with cooperationwithin certain relation to team work, consultation, low profile, support, humble appearance, and righteous doings.

The objective of this thesis are: to find out the implementation of the persuasive language used in the promotion strategy of Gelar Melayu Serumpun (GeMeS), and to find out the persuasive language occure in Gelar Melayu Serumpun (GeMeS). The research design used in this study is descriptive qualitative method. The data analysis of this thesis are library research, brochures, articles , invitation letters and social media. The data used in this study are the persuasive language of the Medan City Tourism Office as the organizer of the GeMeS event totaling three informant. The informant as the employee of Medan City Tourism Office is needed to complete the data. The persuasive language carried out by the GeMeS event organizers occure by distribusing various form of promotional media such as brochures, articles, invitation letters and social media. Medan City Tourism Office.The result showed that the implementation of the persuasive language used in the promotion strategy of the Serumpun Malay title (GeMeS) was divided into three parts, namely advertising persuasion, propaganda persuasion, and education persuasion.Keywords: Strategy, Promotion, Arts and Malay Culture, and Persuasion Language.