Most research in environmental psychology is conducted in individualistic countries and focuses on factors pertaining to individuals. It is yet unclear whether these findings also apply to more collectivistic countries, in which group factors might play a prominent role. In the current paper, we test the individual-focused value–identity–behaviour pathway, in which personal biospheric values relate to pro-environmental actions via environmental self-identity, in an individualistic and a collectivistic country. Furthermore, we test in both countries whether a new group-focused pathway also exists, in which group values relate to pro-environmental behaviour via environmental group identity, particularly in collectivistic countries. Questionnaire studies were conducted among Dutch (N = 161) and Chinese (N = 168) students. Our results indicated that personal biospheric values, mostly via environmental self-identity, predict pro-environmental behaviour in both countries. We also found initial support for our newly proposed value–identity–behaviour pathway at the group level, particularly in China. Yet, in both countries, the association between group-level variables and pro-environmental behaviour was weaker than for personal-level variables, and partly overlapped with personal-level variables. Our findings show the relevance of personal- and group-level factors in understanding pro-environmental behaviour in both individualistic and collectivistic countries, which has strong theoretical and practical implications, particularly for developing international strategies to promote pro-environmental actions across the world.
Successful long-term programs for urban residential food waste sorting are very rare, despite the established urgent need for them in cities for waste reduction, pollution reduction and circular resource economy reasons. This study meets recent calls to bridge policy makers and academics, and calls for more thorough analysis of operational work in terms of behavioral determinants, to move the fields on. It takes a key operational element of a recently reported successful food waste sorting program-manning of the new bins by volunteers-and considers the behavioral determinants involved in order to design a more scalable and cheaper alternative-the use of brightly colored covers with flower designs on three sides of the bin. The two interventions were tested in a medium-scale, real-life experimental set-up that showed that they had statistically similar results: high effective capture rates of 32%-34%, with low contamination rates. The success, low cost and simple implementation of the latter suggests it should be considered for large-scale use. Candidate behavioral determinants are prompts, emotion and knowledge for the yellow bin intervention, and for the volunteer intervention they are additionally social influence, modeling, role clarification, and moderators of messenger type and interpersonal or tailored messaging.
In recent decades, greater acknowledgement has been given to climate change as a cultural phenomenon. This paper takes a cultural lens to the topic of climate change, in which climaterelevant understandings are grounded in wider cultural, political and material contexts. We approach climate-relevant accounts at the level of the everyday, understood as a theoretically problematic and politically contested space This is in contrast to simply being the backdrop to mundane, repetitive actions contributing to environmental degradation and the site of mitigative actions. Taking discourse as a form of practice in which fragments of cultural knowledge are drawn on to construct our environmental problems, we investigate citizens' accounts of climate-relevant issues in three culturally diverse emerging economies: Brazil, South Africa and China. These settings are important because greenhouse gas (GHG) emissions are predicted to significantly increase in these countries in the future. We conducted semistructured interviews with a range of citizens in each country using a narrative approach to contextualise climate-relevant issues as part of people's lifestyle narratives. Participants overwhelmingly framed their accounts in the context of locally-salient issues, and few accounts explicitly referred to the phenomenon of climate change. Instead, elements of climate changes were conflated with other environmental issues and related to a wide range of cultural assumptions that influenced understandings and implied particular ways of responding to environmental problems. We conclude that climate change scholars should address locally relevant understandings and develop dialogues that can wider meanings that construct climaterelevant issues in vernacular ways at the local level.
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