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The development and quality of new urbanization cannot be achieved without the support of various subsystems within the city, and the industrial structure, that is, is an important force to promote the development of new urbanization, and the interaction relationship between the two is an important issue in realistic development. By constructing the quality evaluation system of new urbanization and industrial structure evaluation system of Weinan City, the quality of urbanization and industrial structure of Weinan City from 2012 to 2021 are measured and evaluated objectively. The data show that the quality of new urbanization and industrial structure of Weinan City from 2012 to 2021 have been well developed, and the coupled coordination relationship between them is high-quality coordination but there is a decreasing trend.

This paper takes Lu 'an as an example, in perspective of experience economy, analyzed the present situation of tourism destination marketing in Lu 'an. Optimize the marketing strategies of tourist destinations from the tourism destination brand construction, experience value, tourism product optimization, tourism sales channels and so on, enhance the competitiveness of Lu 'an as a tourist destination.